I believe that one of the most important parts of marketing is the part where I build (long-term) relationships with my customers.
And I love being slow. You won’t get roses on the first date.
My goal is to provide the best possible content related to my business. And that’s exactly what I am teaching my clients to do.
I am building relationships through content. One step at a time.
We need to be professional.
We need to smile.
We need to create awesome content.
We need to make them want us.
We shouldn’t just focus on the first steps to a (long-term) relationship.
I don’t like to push
I like to pull. I want people to think of me as an authority. I want them to visit my site, and I want them to contact me, because they are looking for answers. And I’m the one they go to when they need answers.
I have come to realize that it’s hard to create a strong relationship if it looks like I’m trying too hard.
And, that’s why I have a technique when I publish my newsletter, that hardly makes any people complain or unsubscribe.
It’s important that you know you’re talking to. I never send emails about anything I’m selling or any new posts to people who’ve just signed up for my newsletter. That will only get them to unsubscribe or complain.
The thing is, they need to get to know me first.
We need to get personal. They need to understand that I deliver quality, before I send them anything about any type of products or services.
I am using AWeber, and this is what I’m doing when I’m broadcasting messages (sending emails that’s not part of the autoresponder).
I have created a segment by searching for the subscribers of the newsletter.
- Click subscribers in the main menu, and
- click on search in the sub-menu
I have only added subscribers who have already received at least one email from me before (and that includes the ebooks I am giving away as well).
- Search for only active subscribers (not including people who have unsubscribed)
- Make the last message they’ve received equeal or greater to than 6
- Create a name for the segment
This way I know that the people who are receiving the email is a person who already know who I am and she knows that I deliver quality content.
This is part of the process of how I build a relationship to my customers (the people who have subscribed to my newsletter).
Do you have a similar technique, or do you believe that it’s ok to push instead of doing the pulling?