I read a lot of blog posts, and to me, that’s one of the best ways to learn marketing. I don’t just read about marketing, but I subscribe to all sorts of blogs via RSS. I am using Reeder, an awesome app that works on my Mac, my iPhone and my iPad. I have all my subscriptions with me where ever I go. It’s based on Google Reader, so what ever I am subscribing to via Google Reader ends up in my Reeder app, and it syncs perfectly across the various devices.
But, I don’t comment on as many blog posts as I used to. That’s because I don’t have as much time as I used to. I spend most of my time working for clients, and I keep learning and I’m doing all sorts of research. I’m still doing my best to comment, but what I am doing more than ever, is to read blog posts. So, even though you might not get as many comments from me as you used to get, I’m still reading your blog.
One of my favorite apps is Pocket. I use it every single day to read everything, from the most important blog posts to newspapers. I am using Pocket for close to all my online reading, and there are four reasons why:
- It provides the best reading experience
- It syncs with all my devices (Mac, iPhone and iPad)
- It’s very easy to organize everything
- It provides me with an archive
I have added a “save to pocket” bookmarklet to Safari (my favorite browser) and I have a save to Pocket in Reeder (my favorite RSS reader). So, every time I notice something worth reading, I save it to pocket. I also add tags to the things I save, this way I can find it without browsing through several hundred articles. I just love how easy it is to read. It removes everything but the text, and it’s more or less like reading a book on the Kindle. It just feels good.
When I’m done reading, I add it to the archive or I add a star to it. This means that I can find it later on. I add a star to everything I’m going to use within the next week, everything else is stored in the archive.
Do you use Pocket? If not, how do you read blog posts?