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How To Get The Local Newspaper To Write Your Story

Sometimes I just don’t get the people working at the local newspapers. After a great event, I seem to always end up with questions like; why do the newspapers exist and what are their missions? Because I would think that they must have a goal, some sort of plan for what they are doing. Or maybe not?

I am trying to figure it out, but I just don’t get it.

Remember the grand opening I talked about yesterday? It was probably the biggest story in our county this particular day. I am not saying that it’s a really big story, but there are usually nothing exciting happening anyway… that’s why.

But guess what? The largest of the local newspapers in our county, they didn’t publish a single word about the event.

From the image above (yes, it’s written in Norwegian), you can see that all this newspaper seems to care about is local sports (aka football/soccer). They also had a few stories of some interest for people living in this particular town, but I can’t remember the topics (I guess they didn’t really catch my attention).

So what am I really trying to say?

At the moment, I have not a single clue regarding how to get the local newspaper to write our story. Well, I have one suggestion… and that’s our press releases. They have to be very detailed and specific about this particular town. In the press release, why should focus on questions like why should the press come to our event, and why is it a very interesting event for people living in this specific town?

The problem so far, is that we have written a general press release, and sent this one standard press release to all the newspapers in the county. Next time, I think we’ll need to write one press release to each newspaper. That might be a lot more helpful, and it actually might get the local newspaper to write our story.

2 responses to “How To Get The Local Newspaper To Write Your Story”

  1. Jens says:

    My personal opinion is that each person defines failure. What I consider failure, you might not consder as a failure.

    For instance, if you have a goal that you should be in profit after 1 year of doing Internet Marketing, and you haven’t reach that goal… then you might consider it a failure.

    Most people probably think of failure, when they are not reaching their goals. Their goals can be related to traffic, or to how much money they are making.

    A great question by the way, I will be sure to include it in the ebook.


  2. guest says:

    Hi there,

    It can be hard to get your story out there, but keep at it. Without seeing your press release it’s hard to give you specific advice. This article may help:

    Good luck!

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