Today, I’ll be describing (short) why you should be using Facebook groups and how you can find interesting groups, and how to create your own group on Facebook.
First of all, it’s a very easy way to do marketing with Facebook groups, it’s completely free, and it’s marketing gone viral. That’s three really powerful reasons why you should start using Facebook groups today.
The only reason why groups become popular, and they can go from zero members to thousands in a few hours, is content. Your group needs to be something special, and in order to become popular, well, like I just said, it’s all about content marketing. Without good reliable content, you can almost forget about creating a buzz.
A Facebook group is where you create a community, this is where you connect with people and a place where you communicate with people about a specific topic. It’s a discussion, a two-way conversation, unlike Facebook pages (I will write about Facebook pages in a few days and explain this with more details). With Facebook groups, you can send emails to the members of your group, this way it becomes powerful targeted marketing.
How to find Facebook groups
Just click on “Groups” in the right sidebar just below your applications. When you do, you’ll see the most recent groups that your friends have joined, and you’ll see the recently updated groups that you have joined.
You can also search for groups by name, and browse groups by category. You should have no problem finding groups on Facebook.
Now, when you have found an interesting group. Just click on the image of the group, or the name, and you’ll end up “inside” the group. There you’ll see a detailed description of the group, and everything that’s going on, like discussions, photos, or whatever.
When you are inside, and you find the content interesting, it’s time to join the group.
Just click on the link below the group image “join this group”, and few seconds later, you will be a member.
How to create your own group
After you have clicked on groups, as described below the first image at the top, you’ll see the icon to the right, just at the top of the “your recently updated groups”.
After you click it, you will have to describe your new group with more details.
There are two important things to notice when you are creating your new group. The group name is important and the description of your group is very important. Those two, can be the reason why you’ll go from zero to hero, when it comes to Facebook groups. Even though you have the perfect name, and the perfect description, it’s still content that will be the major issue if your group will become popular or not.
When selecting group type, you have ten categories to choose between:
- Common interest
- Entertainment & arts
- Internet & technology
- Just for fun
- Sports & recreation
- Student groups
You have to choose the right category for your group, because this is how people will find your group when browsing.
This is how you find groups and how to create your own groups. In a few days or so, I will write a more detailed post about why and how you should be using Facebook groups for marketing purposes.