sly : marketing

How Creativity is Born

It’s amazing how little creativity some people have, and at the same time it’s amazing what others manage to create.


Creativity is important no matter what you do in life, and no matter what line of work you’re involved in. It can always be done in a different way, a better way, something you never thought of.


I think creativity is best illustrated by giving people an assignment that they’re not used to, an assignment that they haven’t got the slightest idea how to manage.


Always start with the YES-people. People that always want to try new things. They’re not necessarily the people that are doing a great job, but they’re are always saying yes, they want to do the assignment.

If possible, I like to start with my kids. They always want to do new stuff. My son is 3 years old, my daughter is 6 years old.

Yesterday, I gave them a digital camera, and told them to take some pictures. We ended up with pictures I would never have thought of myself.

Here are a few examples:

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