One of the most powerful marketing techniques when you use Facebook is when you use friends lists. Think of it like a newsletter. You can group your friends related to their interests. When you have, you can send each group of friends emails related to what you think they’ll enjoy. This is a very easy way to get the word out.
Let me give you an example, and then explain how you can create friends lists on Facebook.
If you are anything like me, you’ll have at least 200 friends, it’s fairly easy to get a lot more friends though. Then, try to think about what you’ll want to communicate to them, do you have several topics? One topic could be sports, another topic could be marketing, a third topic could be friends from high school, a fourth topic could be food, a fifth topic could be party, a sixth topic could be money. I could go on and on, but by now, I think you understand where I am going.
Every time you want to send an email related to sports, you send it only to the people in your sports group, every time you want to tell someone about a very interesting technique about earning money, you send the email only to the people on your money list. When you are ready to party, you send an email to your party list. This way, you will only reach people that are interested in your topic, and most likely, you’ll not be accused of spamming.
This is a very powerful way of using Facebook to promote your interests.
It’s fairly easy to organize your friends into lists. I have even added some images for you.
First, click the “create a new list” button on the left of the friends tab (I am not sure if it’s always on the left, because I think that I have seen it on the right as well).
Now, enter the name of your new list and add your friends to the list. You can just type their first names and they will start to appear, then, when you see their names in the box, just hit enter or click on it.
You can edit your list of friends anytime. Go back to your lists, click on edit next to the list you’d like to edit, and add new friends, or delete friends that you want to remove from the list.
When you want to write a new message to your list, just start typing the name of the list and it will appear. You’ll also see the members of the list.
If you click on the name of your list in the left menu, you’ll see the newsfeed for all the members of the list.
It’s easy, and a very powerful way to use Facebook to promote your interests.
Now, if you enjoyed this article, it’s probably time to ask you to add me as a friend on facebook 🙂