It’s not as easy as you might think, and it’s not as hard as you might think. Word of mouth marketing is a very important aspect, and it’s something you might want to consider for your next marketing campaign. In order to create a buzz for it, you can probably learn something from the slide I found at slideshare (see below):
Download "Marketing Made Simple"

How to create a Buzz for your marketing campaign
October 20, 2007
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October 8, 2007 at 4:40 pm
Hello;
Interesting article… But, wouldn’t there be a third type of visitor to a site? Could you call a visitor that came in through paid advertising a paid click-through visitor.
By paid visitor I mean somethinjg like Google Ads, or one of the other ad networks or even paid banner advertising as well…
Oh well, I guess I am just doing some thinking out loud as well – ;o)
Take Care,
Phil
October 8, 2007 at 5:55 pm
I think that this is a searcher, he or she uses a search engine to find a results and this result is found through Google AdWords.
But again, I am only using two categories and there are probably many subcategories