sly : marketing

How to Communicate the Right Way

I think that a major problem for Internet marketers is communication, usually between you and your employees (if you have some), you or your boss (if you have a boss) or at least between you and your clients/prospects.

What I am going to say in this article is that your communication must be direct, explicative and most of all, people need to understood your messages.

Getting any business message across is vital to the success of not only the business, but the success of your employees and your clients/prospects. In fact, communication only works when both the sender and the receiver understand the same information as a result of the communication.

Remember, if your employees are not experiencing success, or your clients/prospects are not experiencing success, then you’re most likely not experiencing any success as well.

I have many examples of failure to communicate, just a few sentences in an email can lead to huge mistakes. Therefore, I’ve got some tips for you. Everyone involved has to have the same line of understanding, if they do, it will save you time through accurate and complete information.

Negative aspects

A rule of thumb is that any negative aspect should be dealt with in private. That’s because most employers are aware of the possible humiliation and resentment which could occur as a result of being reprimanded in public, such as the weekly staff meeting or conference call. The same goes for discussion forums, leave all negative thoughts away from the forums. Keep them between you and the person involved (the same goes for commenting on blogs, that’s a public thing).

Some employers believe that publically pointing out mistakes or problems will result not only in their personal appearance of power, but also that it will ensure the employee in question doesn’t make the same mistake again. The same goes for bloggers and Internet marketers. But I believe that this is not the case.

If there are any negativities needing to be addressed, the best way to handle this is either in private at a separate meeting, by email sent only to one employee and not the entire team, or by telephone if needed. This will avoid bad feelings and embarrassments on behalf of the employee.

Positive aspects

Another rule of thumb is that any positive aspect should be made public. That’s the opposite of the negative aspect. Your employees will go that extra mile if they see you giving praise or recognition for their achievements. Most people thrive on positive feedback such as making a comment or two complimenting them on how quickly they finished a project, or learned a new task enabling you to trust them with other assignments. The same goes for bloggers, or when it comes to discussion forums. Make positive aspects public everywhere.

Get to the point

If you are saying stuff like “do a better job” or “you’re making too many mistakes”, you should understand that this is often too vague for people to relate to. Vagueness leads to these statements being useless. Elaborate on what exactly it is that you are not pleased with. This permits the person involved to take note of the issue, thus making it easier to avoid in the future.

Poor grammar or spelling

If your issues of miscommunication involve messages sent via the internet, a whole new set of issues can arise. Such problems could include poor grammar or spelling. Not only do these situations shed a negative light on your performance abilities, but it also makes it difficult for the receiver to decipher what is asked of them. If you are aware you have issues in this regard, practise regularly the use of proper grammar, as well as spell-check when available.

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