sly : marketing

How a Car Mechanic Turned Me Into A Really Happy Customer

I have had a few problems with our car lately, and monday was the day I drove it to the car dealership. They had to fix some stuff that I really don’t remember the name of. I am one of those guys that when it comes to cars, the only thing I understand is how to fill gas, I contact the dealership for everything else. I am not proud of it, but that’s how it is, and that’s how it will always be.

When I was about to drive to the dealership, I discovered that our car was really dirty. I hadn’t washed it for months, I guess I just didn’t notice, well, I noticed a few minutes before I was going to let someone else take a look at it.

I didn’t really have time to wash the car, so I just drove it to the dealership and gave the keys to the car mechanic.

Now, I didn’t expect anything other than that the car mechanic would repair the actual damage. So, I was rather surprised when I returned to get my car and saw that it had been washed. It was shining, it was like it was a brand new car.

I didn’t pay for it, it was all part of their service.

Now, that’s what I call great marketing.



2 responses to “How a Car Mechanic Turned Me Into A Really Happy Customer”

  1. Denise McNerney says:

    I am sorry but I have seriously decided that Mike Filsaime is crap.

    I will never trust anyone that tries to give something away for free and then in the fine print it is a membership deal.

    Seriously where have ethics gone to? Ethics command trust. If he wants to have a membership site then he should be honest enough to say it up front.

    Yes it is a trick and yes it is unethical.

    I have been caught twice by this. As soon as it happens I organize a refund and I immediately unsubscribe from their list. They are no longer worth listening to.

    We are only individuals and if we don’t trust someone then we should automatically unsubscribe from them. It is the ‘Power of one’!

    Sorry but not interested in ‘Murky Mike’. The waters are way too Murky.

  2. Jens says:

    Hi Denise,

    I do agree with you. I don’t know much about Mike Filsaime, other than that he is very successful and he has created a few very successful products.

    Now, what he is doing is what a few other people has been doing as well. Not sure if this is becoming a trend among highly successful marketers or not, but I really hope not.

    I noticed it with the Matt Bacak launch, and after that several other people have been doing the same.

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