I have had a few problems with our car lately, and monday was the day I drove it to the car dealership. They had to fix some stuff that I really don’t remember the name of. I am one of those guys that when it comes to cars, the only thing I understand is how to fill gas, I contact the dealership for everything else. I am not proud of it, but that’s how it is, and that’s how it will always be.
When I was about to drive to the dealership, I discovered that our car was really dirty. I hadn’t washed it for months, I guess I just didn’t notice, well, I noticed a few minutes before I was going to let someone else take a look at it.
I didn’t really have time to wash the car, so I just drove it to the dealership and gave the keys to the car mechanic.
Now, I didn’t expect anything other than that the car mechanic would repair the actual damage. So, I was rather surprised when I returned to get my car and saw that it had been washed. It was shining, it was like it was a brand new car.
I didn’t pay for it, it was all part of their service.
Now, that’s what I call great marketing.