Yesterday, I ordered take away pizza from a restaurant. It’s been a while since I’ve been there. The only reason I decided to order from this restaurant yesterday, was because they currently have a discount on their pizzas. The cut the price by 50%. It was a bargain, and I was hungry.
As I walked inside the restaurant, really hungry and ready for my pizza, I started feeling sad. I looked around, there was no people inside, only the two people working there. They didn’t look happy. They didn’t say much, it looked like they tried to smile as I paid for my pizza. It was weird. This place should have been crowded with people, It was cheap pizza.
This story got me thinking. How can anyone be successful selling pizza?
I can use the town where I live as an example. We have about 28,000 inhabitants, and probably about 10 pizza restaurants.
In order to be successful selling pizza, the restaurants have to have either the best waiters, the best tasting pizzas, or the cheapest pizza. If they have a combination of all three, then they’ll have a guarantee for success.
The problem with the restaurant I visited yesterday was that their pizza tasted good, but it’s not the best I have tasted. There are at least four restaurants that makes better pizzas. The waiters are probably ok. I have never heard anything bad about them, and I have never heard anything good about them. Therfore, I am guessing that they are mediocre. The price of the pizzas are exactly the same as the price of the pizzas at most of the other restaurants.
Why then, should I order the pizza from this restaurant? I can’t do it just because I feel sorry for them.
The problem is, it’s close to impossible to be successful by being mediocre.
If I owned a pizza restaurant, I would try my best to be different. I would try everything to make the best pizzas, because this is the only real guarantee for success. If you are the best, people will turn up and order your pizza, even though it might cost more than the other 9 pizza restaurants.
They could turn the interior of the restaurants into something really cool and different. This way, they would stand out and end up with new customers. The problem still remains, when people order pizza, they want the best tasting pizza. Some of the other factors are really helpful though, because if the pizzas are great at this restaurant (like the fourth best pizza place in our town), they have to do something to make up for it. If the price is the same, if the waiters are just ok, and the interior of the restaurant is ok, why should people order their pizzas?
There are no reasons, and that’s why I ended up being kind of sad when I ate the pizza yesterday.