I really enjoy creating stories as part of my marketing, and it’s how I teach marketing to my clients, and it’s how I understand how marketing works in the real world. I use stories to explain complex issues. For instance, if I am going to explain a complex marketing process to a car mechanic, I will use cars or something related to his job as an example of what I’m talking about.
That’s why I wrote about the sound of marketing, and drive by shooting. Sometimes I just make up stories to help you understand what I’m thinking, and that’s what happened when I wrote she turns me on.
The thing is, in marketing, we’re allowed to experiment in order to create stories that sell. An important part of marketing is when we target the right audience, and make them smile. But, there’s one thing we always should focus on first, no matter what we do next.
We need a home.
I know, you’re on Facebook, you’re on Twitter, Google Plus, LinkedIn, and Tumblr. You’re buying ads on Google. You’re commenting everywhere, and you’re building strong relationships. But, no matter what you’re doing, always focusing on building your home first.
Define your home, before you start spending time outside.
You need a place to feel safe, you need a place where you can grow up. You need a place where you can rest, and show people who you are on your own turf. You need to open the door and invite people inside. This is the place you are most proud of. This is the place where you can show everything you’ve accomplished.
My home is my blog.
This is where I invite people. I am talking to lots of people on Twitter, Google Plus, Facebook and on other blogs, but I always feel a lot more comfortable right here. This is where I want you to visit, and the door is always open. I believe that it’s important that we define our home, and that we focus on building it exactly how we want it, before we keep looking for people to sell to and connect with.
Our home can be whatever we want it to be. We just need to define it, and focus on what it is. It’s where we feel most alive, it’s where we do our best work, and it’s where the sun always shines. And this is where we want to invite people.
Do you have a home?