sly : marketing

The Homeless Marketer

homeless marketer

I really enjoy creating stories as part of my marketing, and it’s how I teach marketing to my clients, and it’s how I understand how marketing works in the real world. I use stories to explain complex issues. For instance, if I am going to explain a complex marketing process to a car mechanic, I will use cars or something related to his job as an example of what I’m talking about.

That’s why I wrote about the sound of marketing, and drive by shooting. Sometimes I just make up stories to help you understand what I’m thinking, and that’s what happened when I wrote she turns me on.

The thing is, in marketing, we’re allowed to experiment in order to create stories that sell. An important part of marketing is when we target the right audience, and make them smile. But, there’s one thing we always should focus on first, no matter what we do next.

We need a home.

I know, you’re on Facebook, you’re on Twitter, Google Plus, LinkedIn, and Tumblr. You’re buying ads on Google. You’re commenting everywhere, and you’re building strong relationships. But, no matter what you’re doing, always focusing on building your home first.

Define your home, before you start spending time outside.

You need a place to feel safe, you need a place where you can grow up. You need a place where you can rest, and show people who you are on your own turf. You need to open the door and invite people inside. This is the place you are most proud of. This is the place where you can show everything you’ve accomplished.

My home is my blog.

This is where I invite people. I am talking to lots of people on Twitter, Google Plus, Facebook and on other blogs, but I always feel a lot more comfortable right here. This is where I want you to visit, and the door is always open. I believe that it’s important that we define our home, and that we focus on building it exactly how we want it, before we keep looking for people to sell to and connect with.

Our home can be whatever we want it to be. We just need to define it, and focus on what it is. It’s where we feel most alive, it’s where we do our best work, and it’s where the sun always shines. And this is where we want to invite people.

Do you have a home?



22 responses to “The Homeless Marketer”

  1. Sonia says:

    Well put Jens! Although I enjoy being on Twitter and Facebook, my blog is where I can truly connect with my readers. They can ask questions related to posts and I get to know them the more they visit me. Lately, I have been going through some changes and that will reflect this year on my blog, but your home is what you make it . Great post Jens.

    • Thank you Sonia. I feel that I can always trust that I know what I’m doing inside my home, like you, this is where I can truly connect with people. And, because I have a home that I’m comfortable with, it doesn’t matter what happens with Facebook, Twitter and Google Plus. I’ll always stay updated and invite people to join me here ๐Ÿ™‚

  2. Carolyn says:

    Jens, Thank you for inviting us into your warm and comforting home. I love your analogy! You’re absolutely right, a website is a home, whether for an individual or a business. Make it your own.

    Adrienne’s website is like your best friend’s home with comfy chairs and a warm cup of tea waiting for you. Bill’s place is like a neighborhood cookout where everyone gathers by the pool and relaxes, sure to have a good time. Your home, Jens, is a place to be at peace while you learn and become inspired to do your best.

    I will be thinking of this post for a long time to come!

    • Thank you Carolyn. I really enjoy having you here, and I hope you’ll come back often, and again and again. What you’re saying about Adrienne’s home is true, she’s a great example of someone who understand exactly what to do with a website, and the same goes for you. Keep up the awesome work.

  3. Khaja moin says:

    Completely agree with you Jens, recently came to know about new FB rules. and I was feeling like no I cant` trust them, they can change their rules anytime.
    Thank God, I`ve a blog. So now I decided to concentrate more on blog, increasing interaction on my blog itself, through commenting or by something way.
    And I feel every one should return to their home! ๐Ÿ˜‰

    ~@Khajamoin1

    • We never know what will happen around us, but we can always trust that our home is where we set the rules and we decide what will happen. Facebook might delete your account if you do a minor mistake, and the same goes for Google Plus, but you’ll always have your home (if you don’t do anything illegal, or use a bad host) ๐Ÿ™‚

  4. Tim Bonner says:

    I enjoy looking around other people’s blogs and seeing what they’re up to. You’re right it’s a bit like having a sneaky peek into their homes!

    I really enjoy your blog because it inspires me to think outside of the box and to tell a story. I will always go back to my own safe place too though, my own blog.

  5. Mark says:

    Hi Jens, I like your analogy, too : )

    A blog can tell you a lot about a person… it can also make you feel comfortable, or not…

    I always feel comfortable in your house!

    Cheers, Jens : )

  6. Steve says:

    That’s a great analogy. Without an effective home built, all of the other outreach and marketing really doesn’t do a whole lot of good. Very good lesson to learn for all marketers.

  7. Stacy says:

    Hi Jens,

    I really like the analogy! With a blog, we set the rules and don’t have to worry about the rules changing and losing everything. Also, like a home we can set it up any way that we want and let it be an expression of ourselves.

  8. Jens, this is a good article for me – timing is perfect. I have had a Google Blog for some time now but I am changing formats to now go with WordPress. This will be my virtual home and I agree with the analogies that you use.

    Your article has helped me see in more clarity the way to view our blogs. Thank you.

  9. Josh says:

    Hi Jens,

    I am a big fan of your home. It makes perfect sense to me to treat a blog like this. It is a great way to start and build relationships.

  10. Ben says:

    Hi Jens,

    I couldn’t agree more! By having a home, you can link to it whenever you comment. So if someone wants to find out more about you, they have somewhere to go to. You can also link to your home, or a specific part of it, from your social profiles.

    I usually link to my blog from my comments. I link to my personal site from my personal Twitter account. That helps people to find out who I am, what I do, and where my sites are.

    It is a little more challenging to have everything linked up logically when you run multiple Twitter accounts. ๐Ÿ˜€

  11. Cosmo says:

    Yes – Im agree about the fact you need รก home”. You need it because is the only sure thing you own on internet. The other free hosting accounts can be closed.
    You must focus on the right and safe development of your presence and business.

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