sly : marketing

Hidden Marketing Tactics in your local Grocery Store

Most people don“t think about it, and a few years ago I didn“t even give it a thought. When you visit your local grocery store or the local supermarket, no product is placed at a random spot. Everything is there for a reason, and the reason is usually that they want you to buy more than you were thinking of buying in the first place.

Think about it next time you go shopping for groceries, why is the milk placed in the rear? It might be because most people buy milk and the stores are trying to get you to do more impulse buys by forcing you to walk passed all the other groceries on your way to get your daily milk?

One thing that I made me stop and think was why is the newspapers and magazines placed next to all the candy? Maybe we relate reading with eating candy? And that we are enjoying ourself when we are reading, and while we are enjoying ourself, relaxing and reading, we will also enjoy candy such as chocolate. And maybe vice versa, when we want chocolate, many start to think about buying a magazine to read while they are eating the chocolate?

5 responses to “Hidden Marketing Tactics in your local Grocery Store”

  1. Tim Linden says:

    You know how annoying it is having to make sure you CTRL click external links? You know how many sites I personally didn’t click back to get back to? Too many to count.. In this week alone!

    Open them in a new window please! =P

  2. Lorelle says:

    Actually, this is an old debate and it was cleared up by making it a standard to NOT force links to open in a new window. It breaks accessibility and web standards. If you want a web standard compliant site, then don’t force links to open in new windows.

    Honestly, it is no longer a debate but a done decision.

    As for not hearing from readers who find forced links annoying, they often don’t come back. It’s THAT annoying.

    With the advent of tabbed browsing, your forced opening of a window puts a tab at the back of the tab queue where someone might not find it if they have their tabs set to open in the background. So they click and click and click and nothing happens. When they get to the end of their tab list, they find 4 tabs of the same page. They’ve already closed your page, so do you think they are going to come back and complain?

    As for Tim Linden’s issue of the CTRL key combined with the mouse, use the center button (or scroll wheel button) of your mouse to open a link in a new window/tab. It’s easy.

    By letting your readers control how they want to read your web pages and the pages you link to, you give them the power. By forcing links, you take away that power, and trust me, I’ve heard from a lot of folks who hate their power being taken away. šŸ˜€

    I would, however, recommend that you enlarge your comment form box. It’s micro small. I can barely read what I’ve written within.

  3. Jens says:

    Hi Lorelle,

    Thank you for your comments. I thought that a lot of newbies would have problems with the “not forced” links, and that they would get lost and never come back to my blog if I didnĀ“t use the “open in a new window” for external links. But I do see your point and I didnĀ“t know that this discussion was an old debate.

    I will do something about it, first I will check out some of the most popular blogs to see how they are doing and then I will start using the “not forced” method.

    … and thank you for telling me about the comment box. I just installed this new theme and I havenĀ“t seen the comment box before you told me about it.

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