Most people donīt think about it, and a few years ago I didnīt even give it a thought. When you visit your local grocery store or the local supermarket, no product is placed at a random spot. Everything is there for a reason, and the reason is usually that they want you to buy more than you were thinking of buying in the first place.
Think about it next time you go shopping for groceries, why is the milk placed in the rear? It might be because most people buy milk and the stores are trying to get you to do more impulse buys by forcing you to walk passed all the other groceries on your way to get your daily milk?
One thing that I made me stop and think was why is the newspapers and magazines placed next to all the candy? Maybe we relate reading with eating candy? And that we are enjoying ourself when we are reading, and while we are enjoying ourself, relaxing and reading, we will also enjoy candy such as chocolate. And maybe vice versa, when we want chocolate, many start to think about buying a magazine to read while they are eating the chocolate?
