What does it feel like to eat ice cream during the summer? You’re outside; the warm breeze, the birds, the sound of the ocean and that cold taste of the ice cream in your mouth.
Now, you’re out walking.
You own an iPhone. Listening to music. Being online – everywhere. The apps. Video conferences. You decide; you’re in 100% control and you’re feeling free – finally.
You’re making the story. But, help your customer imagine what it would be like.
It’s not just about the facts anymore. It used to be like; the iPhone can store 10.000 songs. It has 9 hours of battery usage. It’s black and it weighs 6.07 ounces. That doesn’t do much to help the customer imagine anything.
The story starts when the person is on a crowded bus with or without the iPhone. What would the difference be?
The story starts when the person is out with his friends; what would he be doing with the iPhone?
The story starts at work. How would the iPhone help organize her day?
Create a story that resonates with your audience. Help them imagine what it would be like…