A few days ago, I received an interesting offer from my pals at Healthspan. If you’re not familiar with Healthspan, it’s the place on the web where I shop all my vitamins. Their customer service is awesome, their prices are great, and their vitamins are perfect for me (they have a category for vegetarians).
The subject of the email I received was: £5 OFF – Happy Christmas from Healthspan
As I opened the email, I found the real offer was £5 off when you spend £20.
I find this interesting.
They are using the best part of their offer in the subject, they reveal the necessary information in order for me to open up the email.
If I had seen the £5 off when you spend £20, I don’t think that I would have opened the email.
To me, this is great copywriting.