I recently got a negative review on StumbleUpon. This from a guy I know nothing about, a guy who probably won’t cross my path ever again.
The review made me think, and it made me realize that negative reviews are important, probably even more important than positive reviews.
When a person I don’t know are saying things about me that I like to hear, it occupies my mind. No doubt about it. It makes me happy.
When a person I don’t know are saying things about me that I don’t like to hear, it occupies my mind even more. Actually, a lot more.
I have asked myself this question; why does a negative review like this occupy my mind?
It shouldn’t matter, because it’s really nothing.
I don’t know him, and what he is saying isn’t true, actually, it’s weird, uninteresting.
On the other hand, it’s interesting, very interesting.
I have done a few tests, just a few.
I’m not the only one who are giving negative reviews more thought. Whenever I wrote a negative feedback or a negative review (they deserved it), I always got a faster respond, and I almost always got a respond. That doesn’t happen with all types of feedback.
It seems that it’s a lot easier to get attention when I’m adding criticism. That’s what I’m thinking, he published the review just to get attention.
Even though he did mean every single word of the review, and he wasn’t looking for attention, I’m a lucky guy.
That’s because there are easy ways to deal with negative reviews online. Actually, there are ways you can benefit from negative reviews, and there are at least 5 ways that negative reviews are good for business.