I am looking at my own shadow, thinking that finally we have some sun this far north. It’s been a long and cold winter in Norway, and I am finally having some fun in the sun. I was jogging in the forest, until I decided to stop, and just listen to the birds, and feel the warm wind caressing my body.
But, as I am looking at my own shadow, I am thinking about what a great marketing idea a shadow can be. The thing is, it’s hard to tell who a person is, just by looking at the shadow. I am looking at myself, and I am thinking that I can be anyone. I feel like I’m a Chameleon, and that I could blend in with any crowd.
It reminds me of art, and the perception of beauty. To me, the explanation is in the eye of the beholder. And most of us, might not agree to what we’re actually seeing.
Now, think of the following sentence:
He is back!
This sentence is a lot like my shadow. The man I am referring to, he can be anyone. He would sure get a lot of attention from you, because you’ve been waiting for him. And, you’ve probably been waiting for him for a very long time. That’s because I am referring to the person you’re already thinking of:
- a politician
- a religious leader
- a musician
- an author
- an actor
… or someone completely different. The problem is, that it’s not hard to get the attention, what’s hard is to deliver happiness to every single person. I’m still looking at my shadow, thinking that I can be anyone, and I can blend in with any crowd, and that’s why, one of the most important part of marketing is to know who you are talking to. If you don’t know who you are talking to, how do you know what they’re thinking?