sly : marketing

He is back

shadow of a man

I am looking at my own shadow, thinking that finally we have some sun this far north. It’s been a long and cold winter in Norway, and I am finally having some fun in the sun. I was jogging in the forest, until I decided to stop, and just listen to the birds, and feel the warm wind caressing my body.

But, as I am looking at my own shadow, I am thinking about what a great marketing idea a shadow can be. The thing is, it’s hard to tell who a person is, just by looking at the shadow. I am looking at myself, and I am thinking that I can be anyone. I feel like I’m a Chameleon, and that I could blend in with any crowd.

It reminds me of art, and the perception of beauty. To me, the explanation is in the eye of the beholder. And most of us, might not agree to what we’re actually seeing.

Now, think of the following sentence:

He is back!

This sentence is a lot like my shadow. The man I am referring to, he can be anyone. He would sure get a lot of attention from you, because you’ve been waiting for him. And, you’ve probably been waiting for him for a very long time. That’s because I am referring to the person you’re already thinking of:

… or someone completely different. The problem is, that it’s not hard to get the attention, what’s hard is to deliver happiness to every single person. I’m still looking at my shadow, thinking that I can be anyone, and I can blend in with any crowd, and that’s why, one of the most important part of marketing is to know who you are talking to. If you don’t know who you are talking to, how do you know what they’re thinking?

14 responses to “He is back”

  1. Bren says:

    Very interesting thought process there! Ok, ya had me in the beginning with the warmth and all that and then you just took it to a different level! I love it!

    Wait, who am I talking to? 🙂

  2. Carolyn says:

    What a powerful image, Jens!

    Do we ever really know whom we are speaking to on the Internet? I’m thinking all we can do is guess and hope that our guesses are more accurate than not…

  3. Kingged says:

    Saw this on and got curious, so I followed it here to read. Funny piece but yes, it’s a good feeling to remember that we can be anyone. Some people think they can’t do something that someone else has done, but that’s not true. Like the shadow can be anyone, we really can be anyone we want to be, if we put our minds to it and get to work, 🙂

  4. Sunday says:

    Of course, knowing who we are talking to is important in delivering the needed content.

    Every marketer should understand this basic concept, however the perceptions of individuals differ when it comes to reading meanings to what others want.

    I think every marketer should inculcate that skill to build engagement and trust from Individual.
    This comment has been shared in
    Sunday – contributor.

  5. Josh says:

    You are right about shadows, they can belong to anyone. Sometimes it is hard to tell who they are. As a marketer that is problematic because it is almost always better to be targeted.

  6. Tim Bonner says:

    I’m not always sure who is lurking in the shadows on my blog.

    I hope I know who my audience are but sometimes I wonder if I really do.

  7. Mark says:

    Hi, Jens!

    While its true for all – you can be anything you desire in life and put your mind to; however, I find the hardest thing for people to do is to just embrace who they are, wholly and completely.

    Once you arrive at this place, it’s much easier to identify who your ideal customers are; you were born and are equipped to serve these folks…

    Cheers, sir! : )

  8. Sergio Felix says:

    Hey Jens, I’m so happy you stopped a little while to take the picture and to get inspired from it to write this article.

    We can be whoever we want and you are completely right, if we don’t know who is visiting us, then how can we write for them? Even more crazy, how to market to an unknown person!

    I know I’ll be watching you rise very soon Jens, take care and +1 for jogging in the forest!


  9. Sonia says:

    Well said Jens. I didn’t who I was talking to for a longgggg time. It wasn’t till I started looking at the “shadows” in my comments that I realized that I wasn’t the only one out there lost in all this blog stuff. Then I realized what my message needed to be instead of ranting about the same stuff everyone else blogged about. I love how your blog starts off as a story and ends with a powerful message.

  10. Adrienne says:

    Just from this post title Jens I thought you were talking about you but then I read your post and you made me start thinking.

    As marketers online we are talking to people who sitting at their computer and they could be anyone anywhere. We hope that we’re getting in front of our target audience. We hope that we’re reaching the people who need what we have to share. They definitely could be anyone that’s for sure.

    Welcome to the sunshine Jens and I hope it lasts.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +