sly : marketing

Have you tried Reverse Psychology in your marketing Strategy?

Reverse psychology is interesting, and sometimes it’s really effective.

What you do is you tell your prospects something like “if you want to buy this product only due to the fact that it will increase your traffic buy at least 150%, then don’t buy it” or just fill in the blank “if you want to buy this product because it [blank],  then don’t buy it”.  This is reverse psychology, or child psychology, it works because nobody likes being told what we can and cannot do.

Image by AngeNose

What you do with the reverse psychology is that you tell your prospects one of the benefits of your product, and you tell them not to buy it even though your product has this benefit. Just don’t make it too obvious.

If you say something like, “this product will guarantee an extra income of at least $150.000 a year, but if that’s the only reason why you want to buy the product, then don’t” .

You know that this is too obvious, this is because we all want an extra income of $150.000 a year, and who cares if that’s the only benefit of your product or who cares if your product has more benefits than this?

You need to be more subtle, but at the same time you need to convince them that the benefit is really good, but not too good to be true.

If you are selling an Internet Marketing product that will certainly increase the traffic to any website by at least 1000 new visitors each month (this is just an example), then you tell your prospects that if this is the only reason why they want your product, then they shouldn’t buy it.

You could tell them that you have spent hundreds of hours making the product (if that’s true), and that you want them to enjoy all the other benefits of the product instead of just this one. Even though you know that this benefit is what most people are looking for and that this benefit is why you made the product in the first place.

You should repeat the benefit and explain why this is a really good benefit of your product, but at the same time you say that they shouldn’t buy the product. You can even tell them that it’s an insult if they buy it just for this benefit alone. Your hundreds of hours of creating the product was to help them…. not just helping them with the extra 1000 visitors (if you know what I mean).

Even if you use reverse psychology, you will be able to list all the benefits of your product and you will be able to tell your prospects why they should buy your product, you will just do it in a different way.

Have you tried it?



5 responses to “Have you tried Reverse Psychology in your marketing Strategy?”

  1. Clint Lenard says:

    Hey Jens,

    So what kind of ROI have you experienced so far?

    Clint

  2. Jens says:

    Hi Clint,

    I am actually not sure how to measure ROI on a campaign like this. We don’t see any return of investment other than people answering the questionnaire and visiting the pages.

    We don’t earn any money from the campaign and we don’t know if they will be attending the college.

    We are doing this campaign in order for people to visit the colloege, remember the name and consider it when they are going to apply for a college in April.

  3. Jaki Levy says:

    low CTR on facebook ads seems to be the norm. i haven’t yet publicly seen higher CTR’s than 1%.

    however, the impressions is encouraging for those who know the value of impressions.

    however, if a client wanted solid results (conversions) facebook ads might not be the right solution – yet.

  4. I think it will work though it takes a lot of time and risk considering this.

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