sly : marketing

A Great Lie can also be Great Marketing

I discovered a different kind of blog yesterday. Sometimes when I visit a new blog, I stop and stare, and I find myself thinking about what I am actually staring at. This doesn’t happen often, usually I understand what the blog is all about in a few seconds, then I move on or I find it interesting and start to read some of the posts, and maybe I end up subscribing to the RSS feed.

Now, the blog I discovered yesterday was the blog that I stopped and stared at, but I kept staring for a few minutes (it felt like several minutes). I wasn’t sure if the guy behind the blog was kidding, or what it was all about. Then I had to read some of the posts, and I had to read about the blog and the contact information and more.

He had a way with words that took me by surprise and I just wanted to read more.

I am not sure if the blog is any good, if I can learn something from it or not. But I liked his sense of humor. To me, this guy is hilarious. It’s obvious that he is kidding, and that’s why I just wanted to keep reading. I am not talking about his posts, but the blog and general information. I haven’t read enough posts to know if he is this way all the time or not.

We can all learn something from this blog. I believe that a great lie can also be great marketing.

If you take a look at the sidebar at DeanHunt.com, you can see that he got more subscribers through FeedBurner than most of the professional bloggers I know of, and if you want him to review your blog, well, you might want to think again.

I am not sure if I am calling him a lier or not, because it’s obvious that the FeedBurner badge is false. A lier or not, I think what he is doing is great marketing, and he is getting a lot of visitors this way. His Alexa stats is at the moment 91,921, obviously he is doing something right.

By providing the incredible FeedBurner stats and the interesting review me badge, he got my attention. I stopped, I stared and I am now subscribing to his RSS Feed.



4 responses to “A Great Lie can also be Great Marketing”

  1. Mark Antony says:

    I have to say the first thing that I always think of whenever I read these “blueprints” is…If they have made all that money, what do they want ME for??

    I’m not casting doubts over this particular article, or even who is alledged to have made the money, but when people try to “sell” the secrets of their success I ALWAYS have to wonder why they feel the need to.

  2. Jens says:

    Yes, I have been thinking the same thoughts myself.

    There are so many blueprints and they are all published by people who have made millions.

    Maybe they just want to earn even more money (a million is not enough)?

  3. Chris says:

    I have used BOA. Very quick to hit your cc. Stay away!

  4. Claire says:

    I have BOA now, and it is most problem with that as it take weeks to get an answer in the help desk. I asked a question about billing. The result is still no answer after 3 weeks. The only thing they are rapid in is to take money from my credit card… 🙁

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