If you are a regular reader of my blog, you might be wondering what’s happening right now, and why I am publishing new posts every single day. I can assure you that it’s not a new year’s resolution, it might stop any day, and I’ll be back to the regular schedule of publishing posts 2-3 times a week instead of seven times a week. But, the reason why I am writing, and publishing every day, is that I understand that I actually learn a lot by writing the posts, and writing is part of an important process for me.
I am writing more than ever, and as long as I believe what I have written might be fairly interesting for you, I’ll be publishing it instead of just adding it to the archives.
And, I have come to realize that, by working as a solo entrepreneur, I need to hustle to keep my clients happy, and I need to stay ahead of the crowd to get new clients. That’s what I love about this business. It’s not like I can just keep doing what I am currently doing, I’ll always need more education and I will always have to keep looking at different ways to do things, ways that might benefit my clients.
Facebook is great, but …
Facebook is by far the most popular social media service in Norway, and the latest statistics I have read, says that 61% of all Norwegians are using Facebook. No wonder why all of my clients are talking about Facebook. But, the thing is, I believe that we shouldn’t just be focusing on Facebook, there’s at least a few other social networks we need to add our activities to, and that’s mainly (for my Norwegian clients);
- LinkedIn, and
- Google Plus.
I understand why Facebook is still number one. I’m thinking that if every person I know is already using it, I need to be using it as well. And, that’s exactly what my clients are thinking too. That’s the power of social. Don’t get me wrong, Facebook has a lot of really powerful options for businesses, but at the moment, I ‘m looking at Google Plus, and especially since very few Norwegian businesses are currently using it, and I believe that Google Plus might benefit my clients even more than Facebook.
I have at least three questions:
- What makes Google Plus different?
- Why should your business join Google Plus and start using it?
- How should you be using Google Plus for your business?
What makes Google Plus different?
I believe that the biggest difference is that it’s owned by Google. I know that Google has failed before, with services like Google Wave and Google Buzz, but this time they’re adding a lot of resources and they have integrated Google Plus into Google Search, and it’s already making a huge difference. What we’re seeing right now is probably only the beginning.
Social is not just social anymore, it has become part of how we search the web, and Google Plus has the biggest impact on the search results. It’s not just about how many people are sharing your content and liking it, building relationships, and communicating. A big difference between Facebook (and the other social media sites) and Google Plus is Hangouts.
Hangouts is a great way for businesses to communicate. I haven’t seen anything like it on other social networks. We can use chat, and video on Facebook, but it’s not possible to do it with lots of people at the same time using video. And the quality is amazing.
Why should your business join Google Plus and start using it?
I have talked to a lot of clients about social media, and one of their biggest issues with social media, is that it takes a lot of time and resources. They can’t be using them all, and they need to focus. The thing about Google Plus is that we know by now that it’s going to be an important part of how people search the web, and even more so in the future.
Social should become an integrated part of how we communicate at work, especially when it comes to business to business conversations, and a way to communicate with our customers. I believe that Google Plus is going to be a way to be discovered on the web, and a way to communicate.
To me, communication with your customers is the main reason why you should join Google Plus. And, you’ll get the benefit of higher rankings on Google Search as a bonus.
How should you be using Google Plus for your business?
Like I said, to me, Google Plus is a better service for communication between businesses. And, that’s what we need to focus on. Hangouts is brilliant when it comes to live video conversations (and chat). The quality is stunning. And, it’s very easy to invite exactly the people you want to invite.
Circles, is probably the easiest and most powerful way I have seen when it comes to making lists of people in a way that you’ll actually understand who you are talking to.
Communities, is similar to Facebook groups, and it’s a great way to have conversations with your co-workers and with your customers. And, you can start hangouts from your community with the people who are a member of your community.
What, I would do as a business, and this is what I’ll be telling my clients. Is that they should start by creating a profile on Google Plus by adding a Page (after they’ve added a personal profile). The next step is to create two communities. The first community is for the co-workers (and a way to get familiar with Google Plus), the second community is for customers (start with a few customers, and then invite more as they learn how to use it).
Are you using Google Plus?
I recommend using Google Plus for communication, and as part of this communication, you’ll eventually see higher rankings in the search engine – maybe not automatically, but you’ll learn more about how things work at Google, and you’ll have a better chance of more people liking and sharing your content inside Google if you’re using it for your business.