sly : marketing

Google Plus Business Pages are Changing Everything

I have started to use Google Plus, but I’m not very active. At first, I created my profile, just because I wanted to test and see what it was all about. Now, I’m using it like I’m using Facebook, and it’s not part of a strategy. It should be, but it’s not.

I’m currently working with my first client, and since I have been reading a lot about Google Plus lately, and since more than 100 million people are already using it, I am thinking that I need to create a Google Plus Business Page for my client. It seems that very few people in Norway have created a Google Plus Business Page, but like with Facebook, it’s better to be early than wait for people to join.

Google Plus Business Page – Why create it?

The only reason I am creating a Google Plus Business Page, is because I am a strong believer that what Google is doing right now is going to change everything.

I’m still kind of struggling in order to find a way to use a Norwegian Google Plus Business Page, because there are few other businesses to follow, and there are few people to have conversations with on Google Plus. But I’d like to start adding content, and see what happens, instead of waiting for people to arrive.

How to create a Google Plus Business Page

It’s fairly easy to create a Google Plus Business Page. You can do it in four steps:

1. Go to this link to create your Google Plus Business Page

Google Plus Business Page URL

2. You should click on the right category for your Google Plus Business Page (Business, Product, Company, Arts, Other)

Google Plus Business Page - Categories

3. Add details about your business. Like the name of the business, and the website url.

Google Plus Business Page details

4. Finally, you need customize your Google Plus Business Page, by adding a tagline and uploading a profile picture.

Google Plus Business Page customize

10 Tips for using a Google Plus Business Page

To em, a Google Plus Busienss Page, is first and foremost another method of creating relationships with people and building trust. But it’s also a way to get better ranking on Google. I don’t know much about this yet, but I have read enough to understand that this is happening.

There are at least 10 tips that you should know about, in order to get the most out of your Google Plus Business Page:

1. Strong profile

In every single social media site, creating a strong profile, with a lot of information, is very important. You should add details about who you are, and you should add pictures and videos to your Google Plus Business Page.

2. SEO – keywords

I have started to use Long Tail Pro for my keyword research, and when I create the Google Plus Business Page, I will add the right keywords and optimize the profile for the search engines.

3. Communicate

Your customers might not be on Google Plus yet. Your potential customers might not be there. Well, it doesn’t matter. Start to communicate with the people who are using it. Create relations, build trust. Your customers will eventually show up.

4. Hangout

I have never tried a hangout on Google Plus, but I understand how powerful a video hangout can be for a Google Plus Business Page. This is where you can talk with your prospects. It makes the conversation a lot more personal, and it builds a strong relationship.

5. Customize your url

When you create a Google Plus Business Page, you’ll get a long URL for your page, and it’s almost impossible to remember. With, you can create a short and nice URL, one that everybody will remember.

6. Add photos

Photos are a very important part of a Google Plus Business Page. Add many photos, in order to create a strong profile, but also as a way to let people see who you are and what your business is all about. It’s true, a picture is worth a thousand words.

7. Mentions

When you share something on your Google Plus Business Page, be sure to mention other people and pages in your status update. This way, they’ll be notified that you have mentioned them, and it makes it so much easier to have a conversation.

8. Add people to your circles

A Google Plus Business Page is a lot like Twitter. The easiest way to get more followers, is to find interesting and targeted people to follow, and once you follow them, the chances are high that they’ll follow you back.

9. Market it on your website (and on other social media sites)

Don’t just try to find followers inside Google Plus. You should create a badge for your Google Plus Business Page and add it to your blog. This way it will be a lot easier for people to find you. You should also spread the words via other social media sites like Twitter, Facebook and LinkedIn.

10. Use hashtags

Like Twitter, you can use hashtags on your updates on your Google Plus Business Page. When you add # and starts to write a word next to it, you’ll see various examples of hashtags you can use. Once you use a hashtag, it will not only be possible to click it to see other related updates, but you’ll show up in search for the hashtag.

Your turn: Do you have a Google Plus Business Page? And, do you have any tips on how to use it?

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