What makes Google+ the lifeline of your content marketing strategy?

google plus content marketing strategy

I am not sure why Google Plus makes me think of summer, but it does. And it really helps to think about summer at this time of the year in Norway. This is the first guest post after launching the new rules of guest blogging. Today’s topic is very interesting. I have been using Google Plus for a while, but until recently, I haven’t been sure if I should be using Google Plus for my business or not. I have discovered some very interesting things about Google Plus, and Alyssa is going to tell you more about them in this guest post.

Enjoy.

Google Plus has gradually become a very important platform to share  content along with displaying your expertise and connecting directly with your targeted customers. Even though there are more than 400 million users on Google Plus, many are still searching for ways to figure out how they could use this fairly new social networking site with their own social media strategy. But the fact is, Google Plus is among the best places to share your business content. Let’s find out what makes this social networking site the lifeline for an effective content marketing strategy.  

Google Plus is not just different – but far better

Google Plus is not another social networking website, it is among the best platforms to share content over the web and boost your social identity. The reasons are obvious. It is linked with Google, which is a giant search engine, and secondly it has several enhancements as compared to some other similar platforms. If you listen to marketing experts, they claim that Google has overcome a couple of issues that other social media sites are still struggling with.

For instance, Google has resolved the issue of privacy and over sharing problems as seen at Facebook along with rendering a high end multimedia and discussion environment much better than the Twitter. In short, Google Plus has overshadowed Facebook over the issue of sharing and privacy matters, along with being a better platform for comments and much better provision to embed videos and photos than Twitter.

Google Plus is a much more robust and instant blogging platform

When it comes to Google Plus, you are not restricted to 140 or 420 characters. If you have expertise in your niche area, you are all set to share your content with the world, which will give you more attention. You can use it as a blog, that you can use to share with friends, clients, and co-workers. The benefit you enjoy with Google + is that you can format all your posts without any hassle unlike the way you do with a WordPress blog post. And as I said earlier, you can easily embed videos and photos to allow people to see whose blogging.

Google Plus enables you to customize functions and format of your content

Most of the big names in marketing who are switching to Google Plus are considering it to be an important social media hub. The main reason for the switch is due to the interface found over Google Plus, which helps everyone to communicate in a different way to different people all using one feed. You can use this platform to address the public via a blog post, you can tweet while addressing your circles (friends lists), and lastly, you can address your clients via your communities. In this way, you get the facility to customize the function and format of your content. It enables you to sit in the driver’s seat while sharing your expertise and content with a wide range of audiences.

With Google Plus, targeting your crowd becomes easy

Though the idea of Circles (filtering your friends/followers) was present from the very first day of Google Plus, using it effectively to promote content was seen rather late by most internet marketers. If you are able to create good circles with content related to your niche area then with an effective marketing and PR strategy, you can end up easily reaching your target audience.

Final word

Building up the audience over Google Plus could be the smartest thing you can do as a content marketer, especially in terms of better search rankings. Google Plus is known as an effective sharing platform, hence if you are looking ahead for a powerful content marketing strategy; it’s time you take Google Plus seriously, because what we’ve seen so far is just the beginning.

Author Bio: Alyssa is a writer/blogger. She loves writing, travelling and reading books.

  • http://capturedbloggingtips.com/2013/01/online-vs-offline-networking/ Khaja moin

    Few weeks back read a post regarding G+, from then I started seeing G+ has a new tool to help me increase networking.
    I agree with you that G+ is not just another social networking site.
    Wonder why Google started G+, they want to increase Google`s reach to track users behavior. So that they can provide with relevant results.
    For few people who`re concerned about their privacy may not feel it useful, but who can stop Google?

    ~@Khajamoin1

  • http://tim-bonner.com Tim Bonner

    Hi Alyssa and Jens

    I do use Google+ for some things. I like the Communities a lot and I’m sure Hangouts will be a great thing for the future from my point of view.

    I do find the interface cumbersome though. It’s not easy to find your way around and that’s what puts me off using it more.

  • http://slymarketing.com Jens-Petter Berget

    Hey Tim,

    I am using Communities and Hangouts as well. I am having the same issues like you with the interface, but I do find it easier to use than Facebook :)

  • http://slymarketing.com Jens-Petter Berget

    I am not sure if Google created G+ as a way to compete against Facebook, but that’s a possible solution :)

  • http://extremelyaverage.com Brian D. Meeks (

    This is a great post and a great reminder. I agree with everything you’ve said and yet I don’t use G+ that often. It is odd, because when I do spend some time there and interact it is always a great experience. It used to be the same way with FB, I rarely spent much time there, but I made an effort in 2012 to do a better job with that platform and now it is part of my routine.

    The issue for many, myself included, is bandwidth. My favorite place is still Twitter, but I need to make sure to do a better job with G+ this year. Thanks for the reminder.

  • http://www.itfreelancing.net Pankaj

    I now started spending more time on Google+ than Facebook and other social networking sites. I actually like the design of Google+ and certainly it has no issue of privacy and security.

  • http://www.brunobabic.com Bruno Babic

    Hi Jens-Petter & Alyssa,
    I have really enjoyed learning about the main benefits of using Google Plus. By the way, I especially like the idea of the Hang-Outs on Air that’s also proven to build and strengthen that important bond with your target audience.
    Speaking of the Hang-Outs on Air feature of Google Plus, I must say it kind of reminds me of informal social chatting with celebrities and famous successful people as much as Google Plus reminds you of summer, Jens. So, now I’m just wondering how beneficial using Google Plus might be for turning my luxury playboy lifestyle vision into a memorable brand.
    I must say I am now super excited to see endless possibilities for benefiting from using Google Plus as to building my online business.

    Thank you.

    Bruno Babic

  • http://slymarketing.com Jens-Petter Berget

    Sounds like you’re doing great on Google Plus Bruno :)

    I have been testing both communities and hang-outs, and like you, I believe it’s a great way to connect with people and our target audience.

  • http://slymarketing.com Jens-Petter Berget

    Me too :)

  • Motch

    Google+ will be implementing a new author rank system that could have SEO writers worried about losing their foot traffic. Using Google+ also has advantages for SEO writers, such as now being able to reach out to all social media sites on the web, as well. This article is to provide newcomers with a look into the new Google+ in relation to SEO and other social networks utilizing and author ranking for 2013.

  • http://incometherapy.com Sarah Park

    I haven’t got into Google+ actually. I do have an account but I’m not an active user of it. I guess I might try Google+ to the fullest.

  • http://www.labjel.org/ Gajendra

    valuable teach , i missed lot using source from G+ .now on words change to utilizing these article views
    thanks for sharing admin