sly : marketing

Google+ for Brands and Businesses

I have been using Facebook for a while, and even though I’m still not a huge fan of sharing my personal thoughts via social media, I am mostly using Facebook for marketing purposes. I’m not saying that I’m not sharing, because I am, I’m just filtering my Facebook status updates. So, I know who I am talking to.

I’m very excited about Google+, especially when it comes to the feature of tagging and filtering in Google+. This feature seems to be so much better than using friends lists in Facebook.

That’s just my opinion.

So far, I haven’t used Google+ for anything related to brands or businesses, and I have no idea when or if I ever will. That’s mainly because I have no idea how, at leat not yet.

Don’t get your account deleted

I have been looking everywhere for information about how to use Google+ for brands and businesses, but I have found very little. So far, it seems that Google+ is for “real” people, and not for businesses. They have a no brand policy. Several businesses have had their Google Plus accounts shut down.

… and, to help fight spam, Google+ also has a common name policy.

For now, sign up using your real name, and think of it as your personal account, sharing whatever you enjoy sharing on a personal level.

Is marketing becoming more personal?

Looking at what Google+ is making us do, I’m thinking that either we’re going to see some major changes fairly soon. Like what Facebook did when they launched Facebook Pages. Or, maybe we’re seeing a shift towards companies becoming more intimate and personal than ever, and the era of the Thank You Economy.

That would be great. I would love to connect with people, and not brands. I would love to “never” see any more logos in social media, and just real honest people.

The real problem with being real

Let’s forget about brands for a moment, and think of social media as a place where only real people hang out. We’re not hiding behind anything. We’re connecting, and we’re having honest conversations, about everything we care about.

In this scenario, living in a fairly complex world, we might get huge problems with mixing roles. For instance, I am a father, I am husband, I am a friend, I am working at a college, I am a blogger, I am an author, I am a vegetarian, I love basketball, I love pizza even more, and I have a big heart for animal rights.

So far, I haven’t been mixing my roles much, not on Facebook, Twitter or Google+. But, maybe this is about to end? Or maybe not, according to Christian Oestlien, product manager at Google+, they’ll be supporting brands and businesses fairly soon:

Should we just wait, or have you started experimenting?

Google+ will support brands and business, but not right now. So, should we stop thinking about sales, and start connecting and chat like friends would? I would love to hear your thoughts about Google+ for brands and businesses. Have you started using it for anything other than personal stuff?

Thanks a lot for reading, and please connect with me on Google+.

Signature of Jens P. Berget

25 responses to “Google+ for Brands and Businesses”

  1. Adrienne says:

    I still haven’t had time to even play around in there yet Jens so I guess I’m not the best person to comment on this particular one.

    Since I did hear that they deleted a lot of company pages I would treat lightly if I were thinking of moving ahead with a business agenda. But then again, just sign up to be one of those lucky ones to test it out. Certainly can’t hurt anything right!

    Thanks for sharing this. I’m going to get around to playing in there if it’s the last thing I do.


    • jens says:

      Hi Adrienne,

      From your blog it seems that you’ve been rather occupied lately with the course. And that’s probably a lot more important than to play around with G+

      The real reason I started to play around with G+, was not just that it was another interesting service from Google, but I read some statistics that said that more than 25 million people had started using it in 4 weeks (after launch), Facebook used 3 years or to get as many members.

      I wanted to see what all the buzz was about πŸ™‚


  2. Bill Dorman says:

    I still haven’t come anywhere close to utilizing Google + to it’s potential. I’ve heard very few negatives about it so I guess I better get on board.

    It will be interesting to see the evolution and the commercial side of it.

    I’m hangin’ with you to keep me informed.

    Thanks for sharing Jens, hope all is well.

    • jens says:

      Hi Bill,

      I haven’t heard anything negatives about it, but I’m still not sure how much I’m going to use it. It takes a lot of time to be social, and I like it better when I visit blogs – but I’m hanging in there and I’m especially waiting for the new features for businesses:)


  3. Eugne says:

    I think marketing IS getting more personal. For instance, I think that a personal account of a company CEO on Twitter may be more effective than a corporate account. I think people want to hear from people. Not from companies. Some people have negative associations with companies, but an actual person talking is easier to digest.

    • jens says:

      Hi Eugene,

      I hope you’re right. I enjoy personal marketing a lot more than when people hide behind brands and businesses. On the other hand, on Facebook Pages, I hide behind the college where I work, and not a single person knows that it’s me writing the messages πŸ™‚


  4. jens says:

    Hi Natasha,

    I’m new to G+ as well, but I’m having a great time.

    It’s so much more fun to follow people instead of companies. It really doesn’t matter if I know that they are really just selling, as long as they’re not hiding behind a company logo. When I read something, no matter what it is, I want to know who wrote it, and I want to communicate with that person.


  5. maine says:

    Would the google+ become a phenomena once they get off the beta stage like their gmail and facebook? As you have said only time will tell the if this would be something world wasting our time.

    • jens says:

      Hi Maine,

      Yes, I believe G+ will become a phenomena like what you describe. And that’s why it’s great to start using it at an early stage πŸ™‚


  6. Eddie Gear says:

    Jens, Its good that you are into Google + in the early stages, I hope that you make the best of it. I am still skeptic about the network. Lets see how it goes.

    • jens says:

      Hi Eddie,

      I’m doing some experimenting, but I’m not spending a lot of time with G+. I’m very excited about the business part of it, but I have no idea what to expect πŸ™‚


  7. jens says:

    Hi Daniel,

    Thanks a lot for the feedback πŸ™‚


  8. jens says:

    Thanks a lot for the feedback. I appreciate it πŸ™‚


  9. Steven says:

    I still haven’t been able to gain access to Google + so i can’t comment much on it. I do find it a little surprising that they did not have functionality for businesses and brands from the start though, particularly as it is such a huge side to Facebook.

  10. Blogging Tips says:

    Are you seeing anyone really using Google plus other than most of the techies and social media people? I’m not seeing my friends that active here, it seems that Facebook is still dominating and Google is doing nothing to make inroads.

    • jens says:

      You’re right, most of the people I know who are using Google plus are techies and social media people. But there are a few exceptions. My wife is not on Facebook, she has started using Google Plus, and a few of my co-workers as well. I think more and more people will start using Google Plus when they understand how powerful it is, and how easy it is to use. The problem though is that people won’t be using both Facebook and Google Plus, I think they’ll going to have to chose. And some people have spend so many hours on Facebook, building their profiles and learning all its features that they just can’t stop using it and start using only Google Plus πŸ™‚


  11. James Martin says:

    I think the real name policy is just going to make astroturfing a bigger issue than if brands and companies had their own pages, as they can on Facebook. It just forces marketing on Google+ to be a lot more subtle.

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