I have been using Facebook for a while, and even though I’m still not a huge fan of sharing my personal thoughts via social media, I am mostly using Facebook for marketing purposes. I’m not saying that I’m not sharing, because I am, I’m just filtering my Facebook status updates. So, I know who I am talking to.
That’s just my opinion.
So far, I haven’t used Google+ for anything related to brands or businesses, and I have no idea when or if I ever will. That’s mainly because I have no idea how, at leat not yet.
Don’t get your account deleted
I have been looking everywhere for information about how to use Google+ for brands and businesses, but I have found very little. So far, it seems that Google+ is for “real” people, and not for businesses. They have a no brand policy. Several businesses have had their Google Plus accounts shut down.
… and, to help fight spam, Google+ also has a common name policy.
For now, sign up using your real name, and think of it as your personal account, sharing whatever you enjoy sharing on a personal level.
Is marketing becoming more personal?
Looking at what Google+ is making us do, I’m thinking that either we’re going to see some major changes fairly soon. Like what Facebook did when they launched Facebook Pages. Or, maybe we’re seeing a shift towards companies becoming more intimate and personal than ever, and the era of the Thank You Economy.
That would be great. I would love to connect with people, and not brands. I would love to “never” see any more logos in social media, and just real honest people.
The real problem with being real
Let’s forget about brands for a moment, and think of social media as a place where only real people hang out. We’re not hiding behind anything. We’re connecting, and we’re having honest conversations, about everything we care about.
In this scenario, living in a fairly complex world, we might get huge problems with mixing roles. For instance, I am a father, I am husband, I am a friend, I am working at a college, I am a blogger, I am an author, I am a vegetarian, I love basketball, I love pizza even more, and I have a big heart for animal rights.
So far, I haven’t been mixing my roles much, not on Facebook, Twitter or Google+. But, maybe this is about to end? Or maybe not, according to Christian Oestlien, product manager at Google+, they’ll be supporting brands and businesses fairly soon:
Should we just wait, or have you started experimenting?
Google+ will support brands and business, but not right now. So, should we stop thinking about sales, and start connecting and chat like friends would? I would love to hear your thoughts about Google+ for brands and businesses. Have you started using it for anything other than personal stuff?
Thanks a lot for reading, and please connect with me on Google+.