sly : marketing

Google Blog Search

Google launched their blog search a few days ago. As with everything Google launches, it is set for a huge success.

Six Apart published a very nice description

First, the new Blog Search works. All the basic functions you’d expect from Google search results are present, including ranking results by date or by relevance. (Interestingly, the default is by relevance, like other Google searches, instead of by date, which is the default for most blog displays.) But more importantly, the advanced search offers powerful functionality such as searching by date ranges and limiting to individual blog authors, in addition to features like searching for words in a blog post title or by language, which have been deployed in the past on other services.

The new features in Google Blog Search are useful because of the (perhaps subtle) distinction in how it works, compared to the traditional searches powered by Google’s googlebot indexer. Google Blog Search works by crawling XML feeds, rather than simply crawling the HTML output of a blog. Because feeds are, at least ideally, better structured than the published HTML of most blogs, it’s possible to extract information like authorship of a post in a fairly consistent way.

One response to “Google Blog Search”

  1. Kim LaRose says:

    I promoted this company from the very beginning. I signed up 33 people who the signed up over 300 people. During the last days before launch Greenzap said that I had over 5000.00 cash and something like 7000.00 in webcash coming from signing up all these people if I upgraded to Gold for 100.00 dollars which I did. Now that they have launched, back in July I think. I have gotten 25.00 in cash which still sits in my account and 289.00 in web cash. I did not appreciate the way they did the prelaunch. If they would have said that everyone of those people had to upgrade to Gold for me to get that much money it would have been ok, but that was the only way my bonuses were calculated. I personally think it should have been calculated the way I got it and told that I would receive the higher amount only if everyone upgraded. I basically spent 100.00 for nothing.

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