Google Blog Search

Google launched their blog search a few days ago. As with everything Google launches, it is set for a huge success.

Six Apart published a very nice description

First, the new Blog Search works. All the basic functions you’d expect from Google search results are present, including ranking results by date or by relevance. (Interestingly, the default is by relevance, like other Google searches, instead of by date, which is the default for most blog displays.) But more importantly, the advanced search offers powerful functionality such as searching by date ranges and limiting to individual blog authors, in addition to features like searching for words in a blog post title or by language, which have been deployed in the past on other services.

The new features in Google Blog Search are useful because of the (perhaps subtle) distinction in how it works, compared to the traditional searches powered by Google’s googlebot indexer. Google Blog Search works by crawling XML feeds, rather than simply crawling the HTML output of a blog. Because feeds are, at least ideally, better structured than the published HTML of most blogs, it’s possible to extract information like authorship of a post in a fairly consistent way.

If you liked this article, you may also like:

  1. How To Use RSS For Twitter Search
  2. Facebook Search Engine Optimization
  3. How I Read Hundreds of Blog Posts a Day
  4. Your Landing Page Should Be At Your Blog
  5. Google PPC or Pay Per Click – Google Click Help Knowing Your Metrics

Join hundreds of bloggers and get all my marketing tips for FREE! Subscribe to SlyMarketing via RSS or via e-mail.

blog comments powered by Disqus