Google has joined partners with Chicago Sun-Times for an Adwords test. Google have placed several adwords ads in the newspaper. Google use space in the newspaper that usually are used to normally run in-house ads. The Adwords are similar to the content (as it is on the web).
There has not been any comments from Google stating that they are either satisfied or not with the testing.
I am not sure how Google pay their members, or if there is a way to reward anybody using this system.
With Google Adwords, usually someone have to pay for the campaign, then the person hosting it could earn
money if somebody clicks on the ad.
Not sure what Google will come up with. Read the full story here.