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Goal setting 101

I want to share a few words about what I’ve been doing lately. If you read my thoughts about how dreams come true, you already know that I have launched a Vegetarian festival in Norway.

I want to talk about dreams and goal setting. Every single person I know has dreams. But, I am not sure if I know a single person who is chasing their dreams, and are planning how to make their dreams come true. There are many reasons why people don’t recognize their dreams, and there are even more reasons why people don’t follow their passion and end up living their dreams. To me, launching a Vegetarian festival has been a dream, but only for a few months – not since I was a little kid.

I have a lot of dreams, and every time I find something I’m really passionate about, I stop and think about it for a moment, before I decide to do something about it. I always take action – by start planning, or by just adding my dream to my archive (so I can start working on it when I’m ready).

Goal setting

When I got the idea about the Vegetarian festival, I started out asking myself the question; what is it? I described the Vegetarian festival to myself – the dream. I pictured the result, where it should be, and how it would look and everything I could imagine.

Then, I asked myself; why? I was launching a Vegetarian festival, because I really want people to understand what a vegetarian/vegan is, and what we eat. And, I really want it to become easier to be a vegetarian/vegan in Norway. It’s still very hard to get a decent vegetarian meal at a restaurant in Norway. I believe that the world will be a better place if more people eat vegetarian food. I’m not going to go into all the details, but you probably get my point.

The next question I asked myself is; how will I feel when I accomplish it? Just by asking myself this question, I started to feel really good. It was a feeling that it was hard to describe, but it was everywhere inside me. I was smiling. I was warm. I was cold. Just thinking about this feeling, makes me want to continue forever.

I had answered all three questions, and my answers told me that I really wanted to do this. So, my next question was; how will I get there? I started planning, and I talked to friends and I started working with some of the best people around. Planning was a very important part of making the dream come true.

Finally, I added another component to the goal setting. I was going to be flexible. I know from experience, that a lot can happen that it’s close to impossible to plan. For instance, we had no control over the weather, it could be really cold and it could be raining all day. We had to think about what we would be doing in many different situations. And, that’s why we had to work with like-minded people, people who are flexible and ready for anything.

The result


Right now, I’m thinking that I’m one of the happiest people alive. That good feeling, that I’ve accomplished my dream, is still inside me, and I don’t think that it’ll ever go away. I’m not sure how many people arrived at the Vegetarian festival, but the local newspaper had an article that said it was more than 3,000 people at the festival. But, it doesn’t matter how many people visited the festival, what mattered was that I didn’t see one person that didn’t smile. And, everywhere I looked, people were eating vegetarian food and they were happy.

7 responses to “Goal setting 101”

  1. John Gibb says:

    Hi Jens

    It’s interesting you say that most people aren’t recognizing their dreams for one reason or another (and there are plenty of them)… happily I’m one of those guys who believed in myself more than others… so I started from day one (more than 10 years ago) with a decision (to never give up, no matter what)

    My passion is helping people earn an extra income online, doing what they love. In my case is building sites/niche blogs… I’ve built a small empire, and now I coach students to follow my success trails… in fact, anyone interested can download the free PDF report I give away on the site…

    Anyway, your Vegetarian festival idea is quite appealing, I’m in the health industry so I know about the importance of healthy food, dieting and exercises…

    I wonder, do you have a site on your vegetarian project, is it in Norwegian? 🙂

  2. Carolyn says:

    Congratulations, Jens! I am thrilled, though not surprised, that your vegetarian festival was a huge success. Your turnout was tremendous, especially since this was the very first year you have held it!

    You do a wonderful job of setting goals and achieving them. You started your own business and published a novel. You are truly inspiring, Jens. 🙂

  3. Lisa says:

    This is awesome Jens. I’m so happy for you – I remember a few posts you talked about this dream of yours. Great way to start with at least 3000 people attending. What a great story and an inspiring one too.

  4. Pramod says:

    This is amazing , getting more than 3000 people for a festival is no joke as this festival had made each and every one smile , people will remember it for a very long time . Congrats for this accomplishment Jens !


  5. Tim Bonner says:

    Hi Jens

    Wow, that must have been a fantastic feeling when you saw this through to fruition! It look as though there were tonnes of people there.

    I only wish I could have brought my family across to see the Festival.

    I definitely need to think more about goal-setting and how I intend to achieve things.

    At the minute, I think I saunter my way through things because it doesn’t really matter whether I make a success of them or not at that stage. That makes me a little complacent, I guess.

    Congratulations on fulfilling your dream of having a Vegetarian festival. My wife’s vegetarian and I know how hard it can be sometimes for her to find suitable food at the restaurants we visit.

  6. Prashant Rohilla says:

    Awesome Jens, Good to see the success. Keep Going, Keep Rocking !!

  7. Jeevan Jacob John says:

    Congrats on accomplishing your dream, Jens 🙂

    And congrats on making it a success 😉 I do agree with your point about world becoming a better place by encouraging vegetarianism (That’s something I seriously should work. I don’t eat enough vegetarian food, perhaps I don’t enough food at all).

    As for my dream, well I had a single dream ever since I was in 7 grade (or 8th grade, not sure which one), and that’s to build a company. I want to build a multinational corporation, and I want it to be different. Instead of focusing on profits, my company would be focusing on helping people, not just over clients, but also people around the world – Make the world a better one.

    And first step of my dream is to start my business (And my obvious plan was to consider blogging as my first venture 😀 I still do. I didn’t succeed the first time, but this time I have a better plan :D).

    Anyways, thank you for sharing your experience, Jens 🙂

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