I’m the type of guy that never shops for new clothes. I’m the type of guy that wears the same clothes over and over again. And if my mom didn’t buy me new clothes for my birthday and for Christmas, I would still be wearing the same clothes I wore during the 1980’s.
And, I’m vegetarian, I love pizza and Coca-Cola Zero. I know, what a guy. I’m not the one you will be asking to the prom.
You might be more interested if I got a second chance. But that’s the thing. Most of the time, we won’t get second chances.
I know how important first impressions are. And I know that many times, we don’t get more than 3 seconds to make a first impression. I have been reading Blink, by Malcolm Gladwell, and this book is just brilliant when it comes to describing the importance of first impressions.
Clothes, hair, shoes, it’s all part of the first impression when someone looks at you. And, I have my mom to thank for not making the worst first impression ever.
But forget about me for a second. Let’s talk about your readers, and soon to be subscribers. What’s the first thing they look at when they see your blog? I’m talking about the first time they visit your blog.
Colors? Simplicity? Personality?
Don’t get me wrong. You don’t need to hire a world class designer. Most of the time, your face with a big smile is all it takes.
Think about the first impression for a moment. And then, when you’re ready, let’s go a step further.
It’s time to take her to the Prom
You want her to walk down the stairs, wearing that beautiful dress, and that awesome perfume, the one that smells perfect on her. And you want her to smile with the whitest teeth you’ve ever seen. You want everything to be perfect. You want her to want you.
What I really want to do, is tell you that first impressions are important in order to be able to build long lasting relationships. That’s what we all want. We might not be thinking about marriage when we’re at the prom, but that’s what we should be thinking when it comes to marketing.
Now, let’s continue.
You want to marry her. You want babies. You want to spend the rest of your life with her. And to do that, you’ll need to take her to the prom first, and then you’ll need to do everything in your power to keep her the happiest girl alive.
I’m saying that you should start by taking her to the prom. The prom is your subscription box. That’s how you start building your relationship. The design, the offer, that’s the amazing red rose you’re giving to her.
I think you get the point.
I see bad looking subscription forms all over the place. And it makes it hard to get subscribers, and even harder to build long term relationships.
First impressions are important when you are looking for people to sign up for your newsletter. It’s about the content. Sure. But it’s even more about the first impression. How does your optin box look?
Think about the prom. Her white dress. Her smile. Are you sure that you are ready to take her to the prom?
If not. You should be doing what I’ve been doing.
I’m testing new subscription forms designed by Martin at
Optin Box Design. I’m very satisfied. The service was awesome. And I highly recommend it.
And right now, you can win a free optin box design for your website by entering the contest on the Facebook Event. If you like what you see on my blog (the header at the front page, the box in the sidebar and below every post), I highly recommend that you enter the contest.
Your turn. Are you thinking about first impressions? And what about shopping, is your mom buying all your clothes?