Right now, as you are reading this, I am at a marketing conference in Norway. A conference I have been very eager to attend for a long time, and the reason is actually two people; Chris Brogan and Gary Vaynerchuck.
You might not consider this as news, because both Chris Brogan and Gary Vaynerchuck are famous everywhere. I know, but bear with me for a few minutes, I just want to show you something.
I live in Norway, and the people who are famous in the US are not always considered celebrities in Norway.
The conference I am attending is a big deal in Norway. A lot of the best speakers in the world are here:
- Kevin Kelly
- Avinash Kaushik
- Mari Smith
- John S. Rose
- Chris Brogan
- Gary Vaynerchuck
See the list of all the speakers at Gulltaggen (the site is actually in English).
The conference starts today on April 12.
I find it fascinating that I am going to attend a seminar with Gary Vaynerchuck for 3 hours, and it seems to be the only seminar without any description. There are no title and no details at all. It’s only his name and his picture. That’s all.
I can hardly wait. I have read his book Crush it, it was brilliant, and I have just bought The Thank You Economy. To me, Gary Vaynerchuck doesn’t need a topic or a detailed description. And I guess that’s true for the other people attending the conference as well.
Sometimes, the less you say, the more you are actually saying.
That’s why I am saying that Gary Vaynerchuck is famous in Norway. If all they need in order to get people to come to his seminar, is his name and his picture. Well, then I he’s got to be famous. Don’t you think?
This is the description of the seminar:
Now, I just hope he’ll show up. I still remember the same conference, two years ago, when I was waiting for Seth Godin. Five minutes before he was going to be on stage, they told us that he was speaking to us live from his home in the US. I couldn’t believe what I was hearing.
I love conferences, although I am way too shy to use it as a place to network and find people to talk to. I am the guy in the corner.