I discovered one really funny marketing mistake while I was in Riga (Latvia). I wasn’t the one that noticed it, it was one of my colleagues. All my colleagues thought it was funny, and I agree, it was funny.
While walking downtown in Riga, looking at the buildings, all the people, and of course, all the various shops, a car drove by with a huge sign, like a billboard at the back. I had never seen anything like it before, I had never seen such a huge sign at the back of a car. Instead of a trailer, the car had a huge and colorful sign.
Now, this was a little surpising to me. At first, I thought that the guy driving around downtown in Riga with the huge billboard at the back of his car, didn’t promote anything. I actually thought that it was his trailer, that he was on his way home or something. Untill, I saw what was on his sign.
It was a big advertisement for Nissan. I can’t remember what it said, but it was a huge picture of the latest car from Nissan. It was really cool, and a lot of people saw it, especially my colleagues.
I found this way of advertising to be really interesting. There are a lot of people walking around, and a lot of people driving. This specific advertisement was something we noticed, and probably a lot of other people noticed it as well. It’s something you don’t see that often, at least not in Norway.
I wish I had taken a picture of it.
The funny part is that the car that was driving around with the huge Nissan billboard was an old and crappy Ford Mondeo.
First, all my colleagues noticed the billboard, but only about 20 seconds later, they started commenting the Ford Mondeo. If you are driving around advertising for Nissan, you should probably drive a Nissan, and not a competing brand.
This is one of the most important rules to remember; if you are selling something, you should always use what you are selling, and not a competing brand. People will ask you, why are you not using your own brand, if you are not using it, why should I buy it?
I’ll give you an example. I am promoting AWeber as the best autoresponder, what if you noticed that for my newsletter, I was using GetResponse? Would you have signed up for an AWeber account with me as your sponsor?