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Front End Sales and Back End Sales Explained

I have always been fascinated by how Internet marketers promote their products, and how they earn their money. Well, always might not be entirely true. The story I’m about to tell you is about three years old. To me, everything that seems as always is always.

One of the first words or I should probably say concepts in Internet marketing, that I read about, and didn’t quite understand, was front end sales and back end sales.

Today, three years later, I’ll try to explain to you what front end sales and back end sales are all about, and why all successful business people involved in Internet marketing are using both.

Let me start with front end sales.

When you sell a product, a front end sale is the first product you sell. Or, in other words, it’s the first product your customer buys. Usually, the first product you sell, is the product with the lowest price. It’s like an introductury offer.

Now, let me continue with back end sales.

Usually, back end sales are where you can earn a lot of money. That’s because you offer products to people who have already bought from you. They trust you, and they have money. Not only that, but you offer products that are designed to enhance the product your customer already purchased.

Let me give you an example of back end products.

If your customer bought a book, you could offer a workbook, audio files, online course or videos as complements to the book. Each of your offer should be a complement or enhance the value of the product they just purchased.

What I’m saying is that what you offer in the back end, are products related to the front end. If you sell a book about how to become vegetarian, and vegetarian recipes, your back end product should not be about how to earn money or become a blogger. It should be about vegetarianism.

I would scratch my head, and leave the sales page, or unsubscribe to the emails, if I received unrelated offers. It’s all about understanding your customers, and what they’re interested in buying.

If your offer complements what they just purchased and offers them more value, their trust and confidence in you are going to increase.

You can always sell many products in the back end, as long as they are complements or offer more value to what your customer bought in the front end. That’s how you can earn a lot of money.

What do you think of my explanation? Do you understand the difference between front end sales and back end sales? And why it’s important to do both?

13 responses to “Front End Sales and Back End Sales Explained”

  1. red says:

    Thanks. That cleared up a lot.

    After being in IM for 1 year, I still did not know what those terms meant.

    But now I know, thanks to you.

  2. Micheal says:

    Thanks a lot
    Woa This post have been here for over 2 year.

  3. Bob says:

    Good explanation with illustrations. Thanks.

  4. ania says:

    I like it.

  5. NaomiJ says:

    Straight to the point! Now I understand! Thank You!

  6. Roger says:

    Thanks a lot,

    this was exactly what I was looking for. Every single other side was just showing me the definition used in data processing and stuff 🙂

    Very well explained and easy to understand!

  7. Trixi says:

    Thank you! 🙂

  8. Emily says:

    Very helpful description. Thank you!

  9. Cherie says:


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