Freemium is the business model I’ll be focusing on from now on. There are several reasons why I believe freemium is the business model for me, both as an author and as a solo entrepreneur.
I buy products all the time, even though I should be careful about how I spend my money. I have just started my own marketing business and I need to save money for a rainy day. That’s what they’re all telling me. But, I still keep doing (small) investments. I buy plugins, books, apps, and things every single week. It’s mostly because I love testing new things, and I love to learn, but it’s also because I really enjoy to see how people are selling their products.
That’s how I discovered freemium.
What is Freemium?
Freemium is based on two words, free and premium, and when you combine the two words you get freemium.
When you base your business on a freemium business model, you provide a product or a service for free, and you sell a premium version with advanced features.
I am a big advocate of why you should promote free, and with freemium as your business model, this makes a lot of sense. The reason why I have always enjoyed promoting free, is that I want people to test the products before making a decision to buy it.
How I will be using Freemium
I am actually not sure how I will be using freemium, at least not yet. But, since I’m about to publish a short story on Amazon (for the Kindle) and eventually later this year, I will be publishing my (Norwegian) novel, I have been thinking about doing it this way.
The short story will be sold for $0.99. It’s not really part of the freemium business model, but I’m mostly publishing it to see how hard it is, and to learn about Amazon.
My novel will be available free at iBooks as part of my freemium business model, and I’m thinking that if people like it (and I will provide a way for them to contact me and a method for me to send them updates on my next projects), they’ll eventually buy whatever I publish next.
I believe that freemium is a great way for authors to promote their books. Authors can give away the first chapter for free, and if the person reading it enjoys it, she will eventually buy the book.