This is a guest post by Danielle Rodabaugh.
Organic link building is one of the easiest ways to garner links to your website in a way that improves its SEO ranking. To attract organic links, you’ll have to maintain a well-developed website that Google bots and users alike respect. Don’t worry; although doing so requires an initial investment on your part, it’s not as intimidating as it sounds. As an online marketing coordinator, I’d like to share four tips that will improve your website’s ability to attract organic links from outside sources.
1. Feature quality SEO keywords.
Every page should feature a unique title tag that includes valuable SEO keywords. If your company sells shoes in Los Angeles, the title tag on every page should say something like “Buy shoes in Los Angeles” as a way to attract Google bots to your site. Each title tag should be unique, so use the rest of the tag to specify the unique content found on each page, such as “black sandals,” “tan heels” or “brown boots.”
Body copy should include a wide array of your top SEO keywords. However, be careful not to use keywords too frequently on each page because Google will penalize you for over-optimizing your text. The key is to vary the keywords you use on each page.
Internal links should connect Google bots and users to many other pages on your website. When developing content for real business results, choose your anchor text carefully. It should always link somewhere that benefits you while also helping users find additional information.
2. Hire a professional writer.
Google bots might only be interested in the word combinations you feature throughout your site, but users will actually care about the quality of content you provide. We’ve all stumbled upon highly ranked websites that feature poorly written content. This typically produces instantaneous feelings of disapproval and distrust in the website. By hiring a professional writer to help you improve your website’s content, you’ll give readers well-written information they can easily understand and appreciate.
3. Apply a professional design.
Just because you provide well-written, informational content doesn’t mean that your users will read it. You’ll have to draw them in with your site’s design. If you don’t have the skills to develop a clean, professional and engaging design on your own, then hire a web developer to help you out.
4. Verify your website’s usability.
Your website must not only provide helpful, well-written content that’s presented in an appealing manner; it must also be easy for users to navigate. Here’s a simple way to test your website’s usability: make a list of five or so tasks you want every visitor to be able to accomplish, then ask a few friends or family members to complete them. If they’re unable to navigate to certain pages or fill out lead forms quickly and easily, reevaluate how effective your website is and consider ways that could make it more effective.
These steps might seem intimidating at first, and they certainly might take a while for you to implement. However, if you complete all of these steps, the outcome will be worth your effort. By offering well-written, SEO-rich content that’s presented in an appealing and usable way, you’ll build a strong web presence that provides increased visibility for your website. When Google bots value your website’s content and how it’s organized, its SEO rankings rise. When your SEO rankings rise, users can find your website more easily. When users and other website owners respect your website, they recommend it via links.
Danielle Rodabaugh is the online marketing coordinator at SuretyBonds.com, a nationwide surety bond producer. Danielle has managed the company’s online branding since 2009. SuretyBonds.com is currently one of the nation’s most recognized bond companies.