I woke up this morning, thinking about the dentist and the painting. It’s snowing outside, and as I was watching the fireplace and feeling the warmth and the quietness that was surrounding me, I decided that I needed to do something about my blogs.
I used to be a very active blogger. I used to keep in touch with all my online friends, on a daily basis. I used to comment on more than 10 blogs every day. And, I was updating my blog all the time. But, then, something happened. I switched from being employed at a University, to starting a career as a solopreneur, and I just didn’t feel that I had the time to focus on blogging anymore. The past months has not been easy. I have been hustling to meet deadlines, and I have been struggling to get everything done. It’s not just been a productivity issue, or dealing with time management . I have not been procrastinating, not at all. It’s difficult prioritizing what’s important to me personally, and what’s important for my work and my monthly income. I didn’t see a coherence between blogging, my clients and my business. It was hard to see the results, at least in the short term.
I know. I shouldn’t have lost my focus. It’s even more important to be blogging and building relationships, when I switched jobs. A blog is one of the best ways to build a brand, and to get new clients. But, the thing about blogging, is that it takes a lot of time and energy, and it didn’t make me any money in the short run. So, I worked hard to find clients, and to help every new client to grow their businesses. That’s how I was building my brand, step by step. I don’t believe that what I did was wrong, because it worked. But, I should have been more focused on inbound marketing.
I still don’t have a goal, but I am getting there
One of the reasons why I have been less active blogging and less active online, is that I haven’t had a clear goal or a vision. It’s hard to see any results from all my efforts if I don’t have a way to measure what I’ve been doing. Lately, I have been doing my best to find a meaning behind everything I’m doing. And, so far, I have discovered that I want to make writing books part of my business.
So far, I have published two books, but that’s just the start. If you haven’t read them, you should, and let me know what you think:
One way to measure my success with blogging is to get more feedback on what I write. The more I write as a blogger, the better I’ll become. That’s how I see it. And, the more I publish, the more visible my books (and my short stories) will be.
The first thing I’ll be chaning on my blogs is to integrate my books and my short stories, so they’ll be easy to access from everywhere. I’ll be measuring the stats, to see how many people are visititing the right pages and how many people are downloading what I want them to read.
I have discovered my passion, and I am creating a method to benefit from what I really love doing. This is how to focus on blogging when you just don’t have the time.
You need to answer a few questions first
Stay away from the computer. Use a pen and a paper. Start writing the reasons why you should be blogging.
Ask yourself, why is blogging important to you. And, how can you integrate blogging into your business model. I believe that if you don’t find a way to make money from your blogging or a way to measure success, and a way to grow, you’ll end your blogging career sooner or later.
Schedule how many blog posts you’re going to publish every week, write down the titles and the themes and be as specific as possible. Ask yourself, why people will read what you write – what do they benefit from it. And, in the long run, how will you benefit from blogging.
Tactic vs Strategy
You need to think about a tactic to promote your blog posts, and you need a long term strategy. A tactic is a specific method, like commenting on blogs. A strategy is more like, that you should always be helpful, never take short cuts, never write about things you’ve never experienced yourself and do your best to connect with new like-minded people. So, what I’m saying is that you need to levels. One, is the methods that you’re using to get attention and connect with people, this can change as the online world continues to change. The other level is the principles you live by, the reason you and your blog exists.
Schedule your time
I write fast. I can write a blog post, from start to finish, in just 10 minutes. I’ll have 1000 words, and the content is not that bad. I usually spend more time, because I like to edit my posts and make sure that I have added enough quality content to make it interesting for my readers. The things is, I always know what I’ll be writing, before I start writing. I have scheduled the time. I know exactly when I’ll be writing. Where I’ll be writing. And, I know exactly how much time I have before I need to publish it.
Many times, when I write a blog post, I just write from the heart, and I focus on being creative. That’s what happened when I wrote I had to walk away to find the true meaning of life and marketing and that’s what happened when I wrote She turns me on. But, usually, I schedule time for research. I want to understand the topic I’ll be writing about, and I want to get some background information before I start writing. I have created a folder in Evernote for my blog ideas, and I add the research for each blog post into that folder in different notes.
I started blogging without a vision. I didn’t have a goal. I just wanted to write, and was really happy if people read what I wrote, and even happier if someone commented. Things have changed. As a blogger, we need to be turning pro, and think of blogging as a way to grow. Create a vision of where you want to be in the future, and who you want to become. Think of how your blog will get you there, and create an outline and a map, that will help guide you. Without a vision, everything will be blurry.