An important fact is that people love information. When it comes to copywriting, you should understand that if you give people something interesting to read (something of value), you can direct them close to anywhere you choose.
No matter what you are selling, you should be offering quality products or services, you want to sell the products and/or services to the general public to add quality to their lives. That’s what you do, but what if your competition is saying the same thing as you are, what will make people choose you and buy from you?
That’s what copywriting is all about and this is where words become very important. Have you ever read a book and could picture the scene just by the descriptions? The words made the book come to life.
That’s what you will do with the right words. These words will influence the reader to take a look at your website and buy or sign up when they get there. These influential words are not just limited to ad copy, but can be used throughout your website content and page headlines like a trail of breadcrumbs until they find your product and make the sale.
Now, you’re probably looking for the solution, and you might think that there’s an easy answer.
The rights words vary depending on what you are selling.
You want to create a picture, by using words of a place or situation that includes your product or service. Once you’ve created the picture you can begin weaving in words that will have a hypnotic effect on your customers.
Short but powerful
As a writer, you’ll need to be familiar with both grammar and sentence structure.
Most people read at an eighth-grade level. Big words or long sentences will cause them to yawn and lose interest. Keep your sentences short but powerful. Use as few words as possible to get your point across.
Choosing the right words is like a commercial filled with subconscious messages. It could be a word that appears in several places within the commercial or an action that the actors keep performing that transmits a message to your brain. For instance, sweat could make you feel hot or desire a cold drink or a new air conditioner.
Misdirection and persuasion
What you don’t want is for the customer to figure out what you are doing. It’s misdirection as much as persuasion. You’re creating a scene that gets the reader to feel certain things while sprinkling in words that will lead them to you and your product. By doing this, when you get to the point where you tell them to visit you and buy, they are ready and eager to do it.
The easiest way to find the rights words, is to examine other successful businesses (your competition?) and see what what words they are using.