sly : marketing

A Few Thoughts on Affiliate Evolution

Russell Brunson has released Affiliate Evolution, and according to many of his affiliates; the system is awesome and the price is only $10. But you need to hurry.

At midnight the price will increase to $97… that’s why we are all supposed to buy it right now.

I haven’t bought it, and I am not going to buy it, and therefore I don’t know anything about the content.

But I know that Russell Brunson is a man with great ambitions and a man that has delivered great content before. My guess is that the content is great.

But what about the price?

The sales page at says that price is not $997, but $10. When I clicked on “click here to grab your copy…” the price is still $10, but if you look at the pre-checked option at the bottom, you can see that you can upgrade and it will cost you an extra $29.97 ($39.97 for me, because I live in Norway).

Remember, the option is pre-checked.

I think that this is a great way to promote the “print journal and DVD of the month” (and the other stuff you’’ get if you upgrade). You’ll get it for free for the first month, and after that you will have to pay $39.97 a month. This is the technique that Matt Bacak and Mike Filsaime should have used when they promoted their “newsletters” without letting people know that they signed up for it (well, they did write it on the sales page).

If you want to grab your copy of Affiliate Evolution before the price goes up to $97, you need to do it before midnight at

Tags: russell+brunson, affiliate+evolution, matt+bacak, mike+filsaime

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