I am a political scientist. I am trained to analyze and find the details that works, and remove whatever doesn’t work. When I started with marketing, the first thing on my mind, was to continue to analyze. I have been using various tools, for instance, I’ve been using Google Analytics to track every details about of my visitors. I have discovered the bounce rate for certain types of posts, and I have discovered what I should keep doing to make my visitors happy. But, I have also discovered that many things shouldn’t be analyzed.
When I write, I’m making love to my keyboard. I create content, not only for my visitors, but I am creating content that I really want to create. Sometimes, I just do it, without thinking about what will happen next. The times I have analyzed and continue on the safe path, I know that I’ll get visitors, I know that I’ll get comments. And, I know that to some extent, it will provide good results.
Don’t fear social media
I always plan what I’ll be publishing in social media. I’m still struggling with Facebook, but I continue to publish new status updates on a daily basis. A few years ago, I would publish something, and I was focusing on getting people to “like” it and share it. I would wait for 30 minutes, and if nobody had clicked “like”, I would delete it. I just didn’t want content on Facebook, that nobody had liked. It was embarrassing, and I was afraid that people would look at me as a failure.
I don’t know what people think of when they see my profile picture on Facebook – that’s something I don’t think about anymore. Now, I keep publishing what I consider to be great content, or what I consider to be personal information that my friends would like to know. Sometimes, my content get many likes, other times they might not just get more than one or two. It doesn’t matter.
I keep publishing what’s relevant for me. I keep using social media as a way to connect with people, and I keep using social media to have conversations. When you have this type of approach to social media, it doesn’t matter how many likes you get or how many shares you get – as long as you are true to what you believe in.
It’s never about a number
I have thought a lot about some of my most popular updates on Facebook and Twitter. I have some posts, like the one where I wrote about 4 blogging secrets to success, that has been shared many times on social media and I have other posts that has only been shared or liked a few times. I don’t consider the most popular posts any better than the posts that are not as popular. For one thing, we have to consider Facebook Edgerank, if we should consider the quality of the posts. Sometimes, people won’t see the content I publish on social media, because I didn’t follow the rules.
But, I don’t look at the numbers anymore. I know many people still consider social media a numbers game. I look behind the numbers. I look at the people. Who are they? I look at the people who are supporting me, and they are just amazing. I am grateful for every single “like”. I am grateful for every single “share”, and I am grateful for every single “retweet”.
Look behind the numbers. There are real people supporting you. Think about that. Be grateful for every single person.