It might not be news to you, because it happens all the time. Fast food giants like McDonald’s are targetting kids with their marketing in order to keep them coming and eating their food.
They are giving away balloons, they have big playgrounds and they are giving away all sorts of toys with their happy meals. Nothing new, they have been doing it for years.
What I think is a little disturbing is that they have also tried to advertise on elementary school report cards. McDonald’s gave away free food to kids in elemenary schools as a reward for good grades. You can say that it’s for a good cause, and maybe even the kids would do extra home work to get their Big Macs, but hey, where’s the moral of this?
It’s ok with obesity and unhealthy kids, as long as they have a good education?
McDonald’s are not alone, Pizza Hut has been targetting kids with their reading incentive program for a while as well. My question is; how can Seminole County district allow stuff like this?
I know that it’s probably all about the money, but it has to be a better way to earn some extra cash. It’s a good thing that McDonald’s decided to stop advertising on the report cards. But they would probably never have stopped if it wasn’t for one parent, Susan Pagan, who complained about it to an activist organization, the Campaign for a Commercial-Free Childhood.
It’s really something when one parent can stop a fast food giant from trying to exploit her kids.