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Facebook Status Updates

This is a follow up from know who you are talking to, and I believe that understanding how to use Facebook status updates the right way is one of the most important things to learn when it comes to using Facebook.

Most of the people I know who are using Facebook are not filtering their status updates. Whatever the message, image or link, they send it to all their friends.

That’s not something we should do. We all have a lot of various friends on Facebook. It can be members of your family, co-workers, former classmates, ex-girlfriends, and people you hardly know. We all look at the status updates in a different way depending on the message and the relationship to the person publishing the update.


When I update my Facebook status with something related to marketing, I don’t want my co-workers, family or offline friends to see it. That’s because they don’t care about marketing, and I know this.

That’s why the first thing you should do is to create friends lists on Facebook. Create lists according to various topics.

For instance, I have created a list called Internet marketing. This is for all the people who I believe are interested in Internet marketing. I have created one for Twitter, one for family, one for friends etc..

Target your Facebook status updates

What you need to do is to click inside where you write your status update. Only then will you see where you need to click (the lock) in order to customize the people who will see your update.

Facebook Status Updates - The Lock

Click on the lock and then click on custom.

Facebook Status Updates - Click Custom

Chose “specific people” in the drop down menu, then you can add a list of friends you have created (or a few people). You can also hide the status update from certain people (even a list of friends).

Facebook Status Updates - Target a List of Friends

Two questions for you

Jens P. Berget signature

14 responses to “Facebook Status Updates”

  1. Adrienne says:

    Hi Jens,

    See, I learn something new everyday. I wasn’t aware that there was that feature to the status updates on Facebook. But, I created my Facebook profile specifically for networking and for my business. As my friends and family members started locating me and wanting to join my list, I let them know that my profile was mainly for my business so I don’t post a lot of personal stuff here. So adding them to my list they are already aware that they will be receiving my posts pertaining to what I am doing online. The majority of them are really enjoying my posts because I only offer good, educational and helpful information for everyone. Some of my friends are now interested in what I do because of it so I have found it to be a win win situation for me.

    It’s great to know for future reference. Thanks for this post and now I know how to change that if I decide to do that in the future.

    Thanks again,


    • Hi Adrienne,

      Sounds like you’re doing everything right when it comes to using Facebook. My problem has been that I have a lot of family, friends, co-workers and other people as friends on Facebook as well. It’s hard to keep them a part, and I don’t want to send messages (or status updates) to my friends and family members about marketing. But I still want to use Facebook to communicate with them (for instance, my uncle lives in Thailand, it’s great to be able to communicate with him using FB).

      Thanks a lot for adding value to the conversation.

  2. TristanH says:

    Jens! This is GREAT, man. I haven’t been using Facebook for much blog stuff because I haven’t wanted to bombard my friends (and ex-girlfriends 😀 ) with blog-related info.


    • Hey Tristan,

      That’s exactly what I’ve been thinking. That’s why I decided to do some digging and discovered how it’s possible to actually start using facebook for everything 🙂

      Thanks a lot for your comment.

  3. Jon says:

    What a great way to segment your “list” on Facebook. Some of those contacts will certainly be more open to marketing/business content so this is key. Great way to not have people become blind to your updates!

    • It took me a while to create the various lists, but it’s worth the time. Now, whenever I add a new friend to FB, I always add him or her to a list (that’s a lot quicker).

      Thanks a lot for your comment.

  4. Simon Duck says:

    Interesting tips here Jens, to stop me giving out information I didn’t want anyone else to see I decided to make a new Facebook account, the above ideas would have probably helped to build a following quicker. But I still think it’s important to try and keep both sections of my life totally separate.

    • You’re right. It’s important to keep them separate. I have been thinking about creating different profiles as well, but decided to use filters instead – and it works great 🙂

      Thanks a lot for your comment.

  5. Elise M says:

    Wow, I really need to do this. I have a lot of “uninteresting” people on Facebook (that I don’t have the heart to delete) and then I have my closer group of friends. I almost never update my status, but this would be great for communicating to the people I actually still talk to haha. Thanks so much for sharing this. 🙂

  6. Eugene says:


    This is great stuff man. I didn’t even know this feature existed. I’ve seen the lock and never thought twice about it lol. Goes to show how curious I am… woops.

    I think I’ll definitely be implementing this int he future. Thanks a lot!

    • I had also seen the lock many times before I decided to click on it. I was curious, nah, I wasn’t. I actually read about the feature somewhere else 🙂

      Thanks a lot for your comment Eugene.

  7. John says:

    This is a very neat little trick that I follow. One more important thing is, that particular status update will most probably get quality comments as well. If it is public to everybody on our list then you can expect comments like “lol”, “pwnd” etc… 😀

  8. Reima says:

    I would add a small tip regarding FB status updates – when you are using not personal facebook account, but business account it is possible to filter using country/language, so for example it is possible to write same messages in different languages for different countries.

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