Facebook Status Updates

This is a follow up from know who you are talking to, and I believe that understanding how to use Facebook status updates the right way is one of the most important things to learn when it comes to using Facebook.

Most of the people I know who are using Facebook are not filtering their status updates. Whatever the message, image or link, they send it to all their friends.

That’s not something we should do. We all have a lot of various friends on Facebook. It can be members of your family, co-workers, former classmates, ex-girlfriends, and people you hardly know. We all look at the status updates in a different way depending on the message and the relationship to the person publishing the update.


When I update my Facebook status with something related to marketing, I don’t want my co-workers, family or offline friends to see it. That’s because they don’t care about marketing, and I know this.

That’s why the first thing you should do is to create friends lists on Facebook. Create lists according to various topics.

For instance, I have created a list called Internet marketing. This is for all the people who I believe are interested in Internet marketing. I have created one for Twitter, one for family, one for friends etc..

Target your Facebook status updates

What you need to do is to click inside where you write your status update. Only then will you see where you need to click (the lock) in order to customize the people who will see your update.

Facebook Status Updates - The Lock

Click on the lock and then click on custom.

Facebook Status Updates - Click Custom

Chose “specific people” in the drop down menu, then you can add a list of friends you have created (or a few people). You can also hide the status update from certain people (even a list of friends).

Facebook Status Updates - Target a List of Friends

Two questions for you

  • Are you sending your status updates to all your friends?
  • If not, how many friends lists have you created?

Jens P. Berget signature

3 years 2 months ago

I would add a small tip regarding FB status updates – when you are using not personal facebook account, but business account it is possible to filter using country/language, so for example it is possible to write same messages in different languages for different countries.

3 years 3 months ago

This is a very neat little trick that I follow. One more important thing is, that particular status update will most probably get quality comments as well. If it is public to everybody on our list then you can expect comments like “lol”, “pwnd” etc… 😀

4 years 2 months ago


This is great stuff man. I didn’t even know this feature existed. I’ve seen the lock and never thought twice about it lol. Goes to show how curious I am… woops.

I think I’ll definitely be implementing this int he future. Thanks a lot!

Jens P. Berget
4 years 2 months ago

I had also seen the lock many times before I decided to click on it. I was curious, nah, I wasn’t. I actually read about the feature somewhere else :-)

Thanks a lot for your comment Eugene.

Elise M
4 years 2 months ago

Wow, I really need to do this. I have a lot of “uninteresting” people on Facebook (that I don’t have the heart to delete) and then I have my closer group of friends. I almost never update my status, but this would be great for communicating to the people I actually still talk to haha. Thanks so much for sharing this. :)

Jens P. Berget
4 years 2 months ago

That’s the same with me. I haven’t deleted a friend, although I probably should have. But with this filter it’s easy to target the status messages :-)

Simon Duck
4 years 2 months ago

Interesting tips here Jens, to stop me giving out information I didn’t want anyone else to see I decided to make a new Facebook account, the above ideas would have probably helped to build a following quicker. But I still think it’s important to try and keep both sections of my life totally separate.

Jens P. Berget
4 years 2 months ago

You’re right. It’s important to keep them separate. I have been thinking about creating different profiles as well, but decided to use filters instead – and it works great :-)

Thanks a lot for your comment.