sly : marketing

Facebook Status Updates

This is a follow up from know who you are talking to, and I believe that understanding how to use Facebook status updates the right way is one of the most important things to learn when it comes to using Facebook.

Most of the people I know who are using Facebook are not filtering their status updates. Whatever the message, image or link, they send it to all their friends.

That’s not something we should do. We all have a lot of various friends on Facebook. It can be members of your family, co-workers, former classmates, ex-girlfriends, and people you hardly know. We all look at the status updates in a different way depending on the message and the relationship to the person publishing the update.


When I update my Facebook status with something related to marketing, I don’t want my co-workers, family or offline friends to see it. That’s because they don’t care about marketing, and I know this.

That’s why the first thing you should do is to create friends lists on Facebook. Create lists according to various topics.

For instance, I have created a list called Internet marketing. This is for all the people who I believe are interested in Internet marketing. I have created one for Twitter, one for family, one for friends etc..

Target your Facebook status updates

What you need to do is to click inside where you write your status update. Only then will you see where you need to click (the lock) in order to customize the people who will see your update.

Facebook Status Updates - The Lock

Click on the lock and then click on custom.

Facebook Status Updates - Click Custom

Chose “specific people” in the drop down menu, then you can add a list of friends you have created (or a few people). You can also hide the status update from certain people (even a list of friends).

Facebook Status Updates - Target a List of Friends

Two questions for you

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