I have been testing various Facebook contests for a long time, and it all started while I was working at the University. Since then, the rules have changed, and the only way we can run a successful contest on Facebook is by using third-party apps.
I am not going to go into details on everything you need to do in order to create a successful contest, but before you start planning any type of contest on Facebook, I suggest that you read their guidelines for running Facebook contests . A lot can go wrong if you don’t understand the guidelines.
Here’s an excerpt:
You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Promotions on Facebook must be administered within apps on facebook.com either on a Canvas Page or a Page App.
Like I said, you must be using a third-party app to run Facebook contests.
Facebook contests for smart people
The reason for running Facebook contests are mostly to get more likes, or to get more people to become your customers. The thing is that you need to have a clear strategy behind your Facebook contest. Don’t just create one in order to just give away something. You might get more likes, but think about why you want more likes. It’s not always about the numbers. And you need to keep engaging your fans. Without engagement your Facebook Page is nothing more than a static website. Understand how Facebook Edgerank works.
My point is; you need to develop a Facebook strategy before you host your Facebook contests.
Facebook contests and the 14 Apps
You can create your own app, and if you are working for an agency and you are running contests for many clients, that might be cheaper. But, I believe that for most companies, it will be a lot better quality of the contest and a lot cheaper if you use a pre-designed app to run the Facebook contest. Here’s a list of the top 14 apps I have found for running Facebook contests:
- Momentus Media
What’s your experience with Facebook contests?
I will most likely use Wildfire to run my Facebook contests. It’s one of the most popular apps (maybe even the most popular) and it’s fairly cheap. And I have heard a lot of great things about their support. Do you have any experience with Wildfire or any of the other apps?