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Facebook Advertising – The Top 3 Ways to do It

I have discovered that Facebook advertising can be more powerful than traditional forms of advertising. It can generate a massive following and a profit, if you do it right.

I have started using Facebook advertising to promote a vegetarian festival, and I have started using Facebook ads to help promote some of my clients. Now, before I started using Facebook advertising, I was a bit skeptical. I was thinking that it was more or less a traditional way of advertising, and that it was not permission marketing, and that it would be rather expensive.

Facebook Advertising

I’ve been using Facebook advertising for about two months, and what I have discovered is that it can be a really powerful way to advertise, that is, if you do it right. And,  even though I have been advertising on Google AdWords for years, I must admit that one of the reasons I now really enjoy my new ads are the Facebook Advertising Statistics. It’s very easy to see how effective the ads are.

I believe that there are three ways to do it right.

Get more likes with Facebook advertising

I recommend that all of your ads are integrated inside Facebook, and not just a link to a landing page on an external site. The main reason for this, is that Facebook will love you for being loyal and use Facebook for your content, and if you do, you’ll not only get lower Facebook Advertising Costs (CPC), but it will be a lot easier to spread the content for free. The more likes you get, the more people are spreading your content to their friends. One of the best ways to use ads on Facebook, is to build a following on a Facebook Page. This way, you won’t just get more people to see your advertisement, but you’ll be more likely to continue to publish content to your targeted audience (people who really like what you’re offering).

Focus on engagement

When you integrate your ads on Facebook, you’ll get more likes and you will build a base of targeted followers. But, the real power of ads is when you start to engage with your audience. Combine getting likes with questions related to your offer. For instance, if you’re selling cars, create an advertisement with an image of the car and a specific color, and then ask people what they think of the color, or ask them to describe the car by using one word. People love this. And, at the same time, you’ll get the chance to follow up with your feedback and comments.

The more people who’re engaging with your ads, the more people will see it.

Psychographic and behavioral segmentation

It’s very easy to target your audience with Facebook advertising. You can target it with geography, and just show your ads to people in a specific country, and who’re living in a specific city. But, what you should be doing is to target your audience based on psychography and behavior.  Target people based on their lifestyles, personality, values and social class, and based on their knowledge of, attitude towards, use of or response to a product.

For instance, if I know that my best customers would be people who are voting for a specific political party in Norway, and/or they’re most likely vegetarians, or they are involved in the anti-war movement, or they love Justin Bieber. No matter what type of values they have, or no matter what type of lifestyle or personality, we can target them with our Facebook advertising.

Do you use Facebook advertising?

I would love to get your opinion. Do you advertise on Facebook? And if you do, what are your top 3 ways to use Facebook advertising?

15 responses to “Facebook Advertising – The Top 3 Ways to do It”

  1. Aasma says:

    Engagement is key in any social networking site, you can’t leave any impression unless you start focusing in engagements. It’s your engagement which encourage your followers to share your updates with their friends.

  2. Sandhya says:

    Your article is really helpful and make this process easier.Thanks for sharing!

  3. Keren Guillotte says:

    I’m constantly advertising on facebook, but I know it’s often hard to stay between “not being annoying” and “If you want then read”. Advertisers are mostly too intrusive so people just don’t even look on any ad.

    • That’s true. I usually create ads that are either social ads and/or engaging, so people more or less are interested in seeing what it’s all about, or they want to answer/participate in what I have to offer.

  4. Tim Bonner says:

    Hi jens

    I’ve considered using Facebook ads but haven’t taken the plunge as yet.

    Facebook doesn’t bring me an awful lot of traffic but it’s steadily growing. I keep seeing a Promote Page button each time I go into my Page. I’ve ignored it so far.

    I’m interested to hear the results you’ve been having though Jens and thank you for the tips on how to go about it.

    • You should think twice before using Facebook ads Tim. It’s not expensive if you do it right, but you need to think about who you are targeting, and what your goal is. It’s fairly easy to get more likes and get more people to engage with you if you’re using FB ads, but if you want to get direct sales, that’s a lot harder.

  5. Laura says:

    I tried Facebook ads a while ago, but I ended up mumbling that it doesn’t worth investing in paid ads. Google Adwords is ok, but Facebook didn’t reach my expectations. I still use Facebook for online marketing, but just sharing links, creating events, stuff like that.

    • That’s exactly what I did Laura, but then, after I started pointing my ads to content on Facebook, and used segmentation on a completely different level than I used to do. The results have been great.

  6. Mark says:

    Hey, Jens – I’ve done quite a bit of Facebook marketing and it is very powerful if you do it right…

    Optimizing ads, and getting cpc costs down was key creating profitable campaigns for me.

    Cheers, bro! : )

  7. Bill G. says:

    I love FB marketing as you can segment so granularly.

  8. Arleen says:

    I have put several ads on Facebook and the only response I got is when I gave away a free camera. My business is selling promotional products so it hard to engage. I hear all the wonderful tings about traffic to Facebook. I am still waiting for it…

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