This is part of a series of posts about my experience with Facebook Advertising, be sure to read the following posts:
- Before the Facebook Marketing Campaign
- Facebook Advertising Explained
I launched my first ever Facebook marketing campaign on friday, and today it’s been five days – five days of interesting thoughts and five days of interesting results.
The campaign might be a little different than what you are used to. It’s for a Norwegian college, and I am trying to get people to enter a free competition by clicking the advertisement at Facebook.
By using Facebook and targetting Norwegians between 15 and 30 years of age, I think we will get a lot of people to our website, people who are actually interested in the college and what the college has to offer.
I have also included a Facebook icon at the bottom of the competition, with the words “Share this on Facebook”.
The strategy behind this is that some people, hopefully many, will visit the website by clicking on the Facebook advertisement, and they will not only enter the competition, but they will share it with their friends.
And you know what? I think that this is actually happening, well, at least to some extent.
I haven’t had a detailed look at the statistics yet, but I can see that a lot of people are clicking at the advertisement at Facebook and that we are receiving other visitors from Facebook other than from the advertisement.
The average CPC (cost per click) is $0.39 and that’s not too bad. I am not sure how much I paid using Google AdWords, because it’s been a while, but at the time I used it for a Norwegian audience, I think it was rather expensive.
I have had 642 clicks on the advertisements at Facebook (I am running three at the moment) and most of the people clicking the ads have entered the competition.
Well, who wouldn’t enter it? It’s three short questions and you can win an iMac and an iPod touch.