I can’t remember the last time I used any type of paid advertisements, but my clients are using paid advertisments every single day, and I need to keep myself updated on the latest methods, especially when it comes to Google AdWords and Facebook Ads.
Lately, I’ve been thinking about learning more about Facebook Ads, especially since there are so many interesting ways to target a specific audience, and it seems to be a cheaper option than AdWords.
But first, I’d love to get some feedback:
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I have been using Facebook a lot for some of my clients, but it’s always been about regular status updates, based on what I already know about Facebook Edgerank, and how to get more people to see the updates. I am using Facebook to create a strong relationship with my clients and their customers, in order to create trust.
Facebook Ads are different than Google AdWords. Facebook targets interests, geography, gender, status etc.. while Google AdWords targets search. So, it might be a good thing to combine the two services to get the best results.
I still believe in content, and results from organic search, but, sometimes, in order to get fast results, it might be a good thing to use paid advertisment.
Let’s discuss it. Are you using Facebook Ads?