sly : marketing

Evolution of Search Engine Marketing

“In a study conducted in July 2005, Nielson/Netratings reported that the search engine market share was highest for Google at 48%. Yahoo and MSN had the market shares of 22% and 12% respectively. MSN and Google were also the top destinations for most online purchases, reported a study conducted by comScore Networks (June 2005). The study highlighted that iMSN searchers were 48% more likely to buy online than the average Internet user. Google users were 42% more likely to buy online than the average Internet user. It also came to notice that while Google searches looked for more sophisticated search terms, simple broad term searches occurred for AOL, Yahoo and MSN.”

Read the article from Search Engine Journal here



Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe: rss | email | twitter | +