It’s always difficult to persuade people to like something that they really hate. For instance, I know a lot of people who hate certain types of food, and I am not sure if I could convince them to eat it, even if my life depended upon it. The same with me, I am a vegetarian, and would never eat meat. But, even if you hate something, it doesn’t mean that you can’t make money from it.
This strategy is an all about the money strategy. It tells your prospects that you are offering them resale rights to some niche products that they can make a lot of money from, even if they don’t care much about the topics. Yes, even if they in fact hate the topics.
For instance, even if you hate changing your car oil, you can still make money selling an ebook about “how to change your car oil”.
You are telling your prospects that they should open up their eyes and expand their business by easily moving into different niches, niches where they don’t have to do much work. Everything has already been done for them.
I’ll give you two examples, I don’t hate them, but I don’t have much experience with them at all. But that doesn’t mean I can’t make money from them.
I could start selling an ebook about how to make your own wodden archery bow or I could start selling an ebook about how to stop hiccups. I have hardly any experience on either of the topics, but hey, it’s not that hard to sell ebooks (it’s a lot harder to write them).
This marketing strategy is more a way to convince your prospects to broaden their perspectives and their business, and to sell niche products, products where they might have no experience at all on topics they might even hate.