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How to Engage Your Friends on Facebook

I am more active on Facebook than I have ever been. I thought that I would give it another chance. I have been active on Twitter for a while, but I have been questioning if I should be using Facebook at all, and how I should be using it. You can read the post called, Facebook – the part where I continue to struggle, if you’re interested in my dilemma.


At the moment, I’m more or less using only Norwegian to communicate with my Norwegian friends on Facebook. I am not sure if I’ll be creating two Facebook accounts, one for English friends, and one for Norwegian friends, or if I’ll just continue to mix everything. But, when I started to have a conversation with my friends, instead of thinking about business, or thinking about connecting with the right people, or even thinking about providing that much value – things started to get more interesting.

I am having daily conversations with many of my friends, and the topics vary. And, I believe that this is part of Facebook Edgerank, because what I am seeing is that the more conversations I am having, the more visible my messages are becoming.

I am not thinking about business, and I am not thinking about selling anything. But, once in a while, I’m pitching something to make my friends a bit more interested in what I’m doing. For instance, in a few days, I’ll be adding a short note about Fuzzy – the book I wrote in English. I don’t have long term plan about what I’m doing, I just keep having normal conversations, and I keep publishing personal things about myself and what I want to share with my friends.

Engage with questions

The one thing that engages people more than anything, is when I ask a question. I usually ask short, straight to the point, questions. For instance, a few weeks ago, I asked the question; True Blood or Breaking Bad? I received a lot of feedback, a lot more than I expected. The reason I asked the question, was that I had decided to start watching one of the TV shows, and I had heard a lot of good things about both. I had a hard time deciding.

I am now using Facebook as a way to start a conversation, and a way to get feedback on questions. Like I said, I don’t use my personal profile for business. I have my Facebook pageΒ for business. I try to use Facebook like I want my friends to use it. I want to keep in touch with them, and I want to be able to see what’s going on in their lives. I want to get to know them a little better, and if they have a question about something, I’d like to help out.

Share quotes

I get inspired by reading great quotes. And, I believe my friends get inspired by quotes as well. I have started to publish quotes, sometimes I publish just the quote, sometimes I publish it inside a related image. Quotes are engaging, and it will make your friends go “Me, too!”

That’s it. It’s not complicated at all. I engage my friends, mostly by being myself, asking questions and sharing quotes.

I never publish anything that I don’t believe in, and I don’t publish anything that’s not related to who I am or what I am doing. I don’t try to engage people, just in order to become more visible. I engage, because I really like to connect with people.

How do you engage your friends on Facebook?

Let’s discuss.

16 responses to “How to Engage Your Friends on Facebook”

  1. Lisa says:

    Jens, Facebook is so different than Twitter. I think people want to have more fun and see personal things on Facebook. Twitter we can mix up business, pleasure, fun, news, etc. But Facebook is more lighter or more personal from what I’ve seen. It is scary to ask a question and not get any answers. it’s a risk one should tke though because sometimes it can create a lengthy conversation on a topic. Quotes are great, love them Jens, on any medium! I also mix it up on the Facebook pages too. It takes time, testing and patience πŸ™‚

    • I am testing a lot of different methods on Facebook right now, and I hope I’ll understand what works and what doesn’t. The one thing I am still not sure what to do about, is personal vs business on my profile. At the moment, I’m more or less all personal (and writing in Norwegian), even though I know that most of the people who are following me won’t understand Norwegian πŸ™‚

      • Lisa says:

        Jens- are you using English on the page vs the personal? Are you targeting mostly local folks or worldwide? I think that would make the difference for you, no?

        • That’s right Lisa. I am using English on my Page, and I am targeting folks worldwide. But, on my profile, I am using Norwegian and I am targeting people in Norway (and mostly people I already know).

  2. Jijin Mohan says:

    Great Post. My friend is getting so bored these days and many a times i have suggested him to join Facebook. He is always busy in reading newspapers and Novels. I will get your article printed and tell him to read. I hope he gets influenced reading your article that he should pass sometime with friends on fb and stay updated.

  3. Jens, It’s interesting that you’ve found that the more conversations that you have, the more visible your messages become. I’ve maintained a presence on FB but I’ve neglected it lately. I keep active on it mainly because a lot of the people who I connect with there are not on other social sites like Twitter or LinkedIn. You have me thinking that I should be more conversational there rather than simply sharing info. That makes a lot of sense given that more of my connections on FB are friends and past professional connections. Thanks for getting me thinking!

  4. Jeevan Jacob John says:

    Hey Jens,

    After I read Carolyn’s comment on creating another account, I tried doing it. Unfortunately, FB told me that I needed to verify my identity (they will text me the verification code). I tried different phones, different days, but I never got the code.

    So, my account is still unverified. I am probably going to contact their support, and see how it goes πŸ™‚

    As for my strategies, well I do use questions and quotes (although I can’t measure my success with it, since I only have 7 fb fans). Hopefully, that will go up once I launch the blog πŸ˜‰

    • I still haven’t created another FB account, but I’m still thinking about doing it. The advice is great. But, it seems that it takes a lot of time doing it. I have too many friends now, just to see them go, or to have them move over to the new account. I am afraid that they’ll not end up joining me when I tell them to sign up for my other account.

  5. Mark Ford says:

    Hi Jens,

    Facebook is probably the network I get least traction from – and it’s entirely my fault as I don’t dedicate enough time or effort to it.

    I actually have 2 separate facebook profiles plus my facebook page. I post pretty much the same content to my business profile and page and leave it at that.

    • Hi Mark,

      I get a lot more traffic (and leads) from Facebook now. I am using it every day, and adding conversations (usually starting with a question). I publish some of my posts as well, this way some of my friends will end up at my blog and read some of my latest posts. I believe that what really works on Facebook is being personal and having personal conversations, rather than sharing information.

  6. parvez says:

    Yes Facebook is a great way to stay in touch with friends. Thanks for the informative article!

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