sly : marketing

Email Marketing – The Barack Obama Way

I’ve decided to get new subscribers to my newsletter the way Barack Obama and The White House are doing it.

This is what you get the first time you visit The White House online

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The first time you visit my blog, you’ll see a welcome page (a splash page) that tells you about my free ebooks and my newsletter. If you don’t want the ebooks or subscribe to my newsletter, you can just click the link at the bottom and go to the blog.

It’s fairly easy to do.

This is my welcome page, you’ll only see it once (the first time you visit my blog).

This is how I do it.

I have been testing a WordPress plugin called Welcome Splash for a few weeks, and I’m very satisfied with the results, even though I keep editing and changing the welcome page “all the time.”

The reason I am using a welcome page is that I am spending a lot of time creating my newsletter and I want as many people as possible to read it. It has become one of the most important part of my marketing (it’s more personal and I get a lot of feedback). If you don’t have a newsletter set up for your personal site or business yet, you can find some inspiration to set one up here.



27 responses to “Email Marketing – The Barack Obama Way”

  1. Sounds wonderful Jens!

    I love the way you keep experimenting new ways to make things better at your blog, which is what all of us need to do – keep changing things. 🙂 Last time also you had tried something a little different from this for your homepage I remember, but I like this “Barack Obama” way that I’m sure will get you many subscribers. 🙂

    Would head over and look up Welcome Splash to learn more about it too.

    Thanks for sharing and wishing you all the best. 🙂

  2. Mark says:

    You get a lot of feedback because your newsletters are packed with little gold nuggets that can make all the difference in the world folks trying to build a business online.

    No fluff, all actionable steps and insights that can help you improve your business…

    Love it Jens : )

    • Thank you so much Mark. I have been doing my best with the newsletter, and I really appreciate the feedback I am receiving from you.

      I love to be personal and to give and get feedback 🙂

      Thank you!

  3. Hi Jens, Great idea to emulate President Obama. His use of social media in 2008 was revolutionary for a political campaign. Like Harleena, I find it admirable how you constantly strive to improve. Well done.

    • Hi Carolyn,

      I looked at some of the things he did with social media in his political campaign, but I need to read more about it. Next year it will be elections in Norway, and I’ll be following it closely (when it comes to marketing) and it would be awesome to understand what Obama did and see if someone would be emulating what he did here in Norway 🙂

      Thanks a lot.

  4. Very clever Jens! You just got yourself another subscriber to your newsletter. 🙂

  5. Bill Dorman says:

    Barry Obama, huh? Think he’s been tweeting? I think he has a blog……..

    Interesting, it will be interesting to see what you results are.

  6. thiqar says:

    Nice article and thank your valuable information and I wish you luck

  7. Adrienne says:

    You are a tweaking fool Jens but it’s working! I know that you’re always testing new ways to do things and I have no doubt you’re getting great results from them.

    I like the home page look as well and think you did a great job with that one.

    Best of luck from this day forward. I have no doubt you’ll need that.

    ~Adrienne

  8. Ruth Zive says:

    I’ll wait to hear the results of your experiment before I start tweaking my own site :-). You’re brave Jens – I always worry that those sorts of things will alienate readers. I use the Qoate Scroll Trigger Box (you can see it on my blog when you scroll half way down), and I like that one. You should give it a tweak :-).

  9. Chadrack says:

    That is really an ingenuous way of getting more subscribers. However, why use a plugin? It can really be done using an optin page template plus the home page setting option.

    Whatever, your optin page look really inviting.

    • The difference is that this plugin redirects all traffic to the welcome page, and not only the traffic to your home page. For instance, all the traffic I get from Google to various posts will land on this welcome page before they see the post.

  10. Mani says:

    It is a great method to get new subscribers.You may have to thank The Barak Obama for this idea 🙂

  11. Xavier says:

    Newsletters are a good way for promotion. We can’t depend on Google all the time to bring traffic and make people read our content. Newsletter can be informative as well as exciting for our visitors to get daily digest on e-mails.
    But I am just worried about one thing that sometimes newsletter on e-mail can be frustrating even if the content is worth reading but the reader may not be in the mood of reading. This may make the reader abandon the newsletter everytime.

  12. rokive says:

    this is a very interesting, funny and important post. i enjoy your post and get some idea for email markiting

  13. Darcy says:

    This is an awesome squeeze/splash page! Obama even gets his website to look cool! 😛 I think the idea of giving visitors a clear choice. Some sites do something similar but make finding that ‘no thanks,’ extremely difficult; I like that Obama’s site does put emphasis on subscribing and its benefits but doesn’t make you feel forced. Great page – something to model my own on!

  14. Jack says:

    I’m not based in the US, mate, but I tell you that if some of the politicans down here ran their websites or campaigns in a manner that was even half as sleek as Obama’s page then dare I suggest they’d see a fair spike in popularity. Even as a guy who isn’t majorly into politics, the layout of that page would probably entice even me to subscribe for some further information, based entirely on the way it is set out and it almost ‘leads you’ to sign up. Top notch layout.

  15. ed says:

    I’ve contemplated using an opt-in type service/visitor capture setup for a while now. It seems that list building is one of – if not THE MOST – important aspects of gaining repeat visitors. I checked out the Welcome Splash plugin you linked to and may wind up getting on board. Thanks for the great post!

    • Hi Ed,

      Thank you for your feedback. I have been testing the welcome splash plugin for a while, but at the moment, I am not using it. I am trying to build a list via the content on my blog instead. It takes a lot longer to build the list, but it seems that the quality of the people following me is a lot higher.

      – Jens

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