*** Note from Jens: This is a guest post from Matt. I believe email marketing is a lot more important than most people think. So, I am very excited that Matt wanted to share his story with us.
Email marketing is often said to be one of the most lucrative money-making techniques online, for the sole reason that you are building a long-term relationship with your customers rather than trying to make a sale out of the gate. Building relationships with your customers increases their trust, and therefore they are more likely to buy from you in the long run. Marketers estimate that each prospect is worth five to fifteen dollars, which may mean enormous potential for even a small list.
Like every other marketing technique out there, email marketers sometimes make mistakes that decrease their chance for profits, from the obvious email subject line blunders to the not so obvious relevancy issue. For your customers to feel as though you are connecting with them, you must understand their fears, desires, and needs, while also targeting your campaigns. Here are seven fabulous tips to help you target your market better and increase your sales in the process.
Segment Your List
One way to create targeted mailing lists is to segment your information by grouping certain customers together. You may segment by demographics or interests and actions, for example, using any information you have uploaded or gathered in your account. You may segment with list data, using reporting data, or both.
Using List Data
Let’s say you know that the majority of your customers on your “build an outdoor underground pool” are in California. You can segment these people together and exclude people from Alaska, where the temperature won’t allow for a pool, or other places by economic status. The method of using reporting data allows you to segment by people who opened an email, clicked to a sales page, or converted to a sale.
Build a List That Targets Your Niche
There has been some debate about whether or not to build authority sites with information on a wide variety of topics in a given niche, but with lists, there is no controversy. Build a list targeted to small segments of niches, not around general discussions. Offers will be more relevant to these audiences and will convert better.
Offer Value in Return for Personal Information
Give your customers incentive to subscribe to your list. Unless they’re intrigued by your credibility or a controversial article, they won’t subscribe to your list without a reason. Offer your customers a free report, an Ebook, or a software download that is relevant and valuable to their niche. Be sure to stress benefits to help them decide rather than features. People always want to know what’s in it for them.
Keep Them Up-to-Date
A one-time report isn’t going to do the trick. Keep your customers abreast of the latest information with weekly newsletters or follow-up messages. Unless information is time-sensitive, you can create these beforehand in many auto-responders and let them do the heavy lifting after your customers subscribe.
Write Quality Content
Poorly-written content that doesn’t give value and/or is riddled with typos and grammatical mistakes will have your subscribers unsubscribing in droves. If you can’t write, outsource it, but don’t use something they can get for free on the web.
Make It Easy
Have you ever liked what an author wrote about a particular niche, but found yourself going in circles around the site searching for a mailing list to subscribe to? Make it easy for your customers to subscribe by adding in-line lists to your pages, pop-overs, and if nothing else, links from other pages directing them to your list form. Forms above the fold work best since they catch readers’ attention. Emphasise the benefits they’ll receive from joining.
Encourage Others to Sign Up
Rather than asking people to forward your emails to others that might be interested, suggest that they encourage others to sign up instead. Provide a link to a page on your site where the form is located to make it easy for someone to pass the address along.
With these tips, you will begin to get more targeted leads that crave what you have to offer and who will turn into satisfied buying customers.
This post was written by Matt who compares and reviews credit cards for businesses at CreditCardCompare.com.au.