I just read an interesting article about e-mail marketing. The author writes that:
“Before SEO, before PPC, SEM, before interstitials, dayparting, and road blocks, there was e-mail. But lately, I’ve felt e-mail has taken a backseat to search engines, banners, and other types of online marketing.”
… and that
“E-mail is like any other type of marketing. It takes time to perfect your approach. Many marketers seem impatient with e-mail. If they don’t hit a homerun out of the park with their initial efforts, they stop trying.”
I fully agree. Read the complete article here.