slymarketing : Jens-Petter Berget

What I drink is part of my work routine

I drink water when I’m thirsty, and I drink two glasses of water for breakfast and for dinner. But, I enjoy coca-cola zero. I probably enjoy drinking coca-cola zero more than any other drink. Drinking it has become a habit. I know that I should be drinking more water, and I do drink water every single day, but to me, coca-cola zero tastes better.

I don’t think that I enjoy coca-cola zero, just because of their marketing. Their latest marketing campaign; share a coke with (add a name), is remarkable.

coca cola zero marketing

I don’t drink more coca-cola zero because of the campaign, but I think about it more, and I talk about it more.

What I really want to be drinking is tea. To me, tea is calmness, and tea is mindfulness. Tea adds energy and it adds something to my mind and body that it’s hard to explain.

On the other hand, I really enjoy coca-cola marketing and I will probably always drink coca-cola zero when I’m eating pizza and when I’m eating potato chips.

You’re probably know asking yourself why I am writing about what I’m drinking. And, the reason is this. I have added drinking to my routines, and I drink coca-cola zero only when I am consuming, like eating potato chips or pizza, or watching a movie and being entertained. I drink water when I am thirsty. And, I am drinking tea when I am working and creating something.

What I’m talking about is enjoying every moment and understanding the importance of adding the right ingredients to your recipe.

When I’m eating pizza, that’s what I’m doing. I’m just enjoying my food. I’m thirsty, it feels good with “the right drink”. When I’m eating breakfast, I’m starting my day, and I need that extra boost. When I’m reading a book, I need calmness. When I’m working, I need to stay focused, and I need to be creative.

To me, tea is what helps my mind stay in shape. It’s part of a habit. And the reason is that it’s a process to make tea, it’s not ready in a bottle.

how i make tea

And I always think about where the tea comes from, how it was made, how the tea leaves was picked, and the tea ceremony that consists in many countries and in many homes.

I feel that I’m part of something special and that by adding it to my daily routine, I’m part of a movement, not just a lone nut doing my work.



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